"TrapFunnel" Real Estate (and Home Improvement) Lead Generation Guide

[Bob Ross]

If You've Got 30 Minutes,
I'll Show You How To Generate
More Real Estate Or Home Improvement Leads
Than You Ever Thought Humanly Possible


Early this year one of my most favorite printing clients, a large west coast real estate brokerage, emailed me a mailing list substantially larger than what they usually provide. A month later, the list was more than double the size, another month later it was even bigger, to the point where I thought they were going to have every person looking to sell their home in California on it.

Well, maybe not that big, but this sucker was getting huge at a very fast rate.

So me, the curious direct marketer, gets "Z" the head of their marketing on the phone and asks him what the heck they're doing to get so many leads.


The answer shocked me.

Not just because of the clever method, but because it was something even a struggling agent could start taking advantage of immediately. And as I kept thinking about it, like the 9x12 system, this extremely simple concept on the surface started revealing how complex and versatile it is under the skin.

What at first seems so simple to implement, actually requires some know-how to get started, that nearly all agents will lack--yet nearly all marketers can do easily.


That means YOU my friend,
will hold a tremendous amount of power at your fingertips.

The ability to generate leads, specifically listing leads for real estate agents and home improvement leads for remodelers, is something you will ALWAYS find a need for. The value of these leads can easily climb into the hundreds each, and I'll show you how to generate them for peanuts, and even get them qualified (and some converted to actual appointments) -- on autopilot.

Whether you choose to generate these for your own business, sell packages of leads on a monthly contract, or even just offer the solution via consulting you're in tip-top shape with this method.


This is not pie-in-the-sky theory



It's completely refined, proven, and currently in use by a brokerage that's using it to break into new territory and dominate them by this method ALONE.

Even in a highly competitive market they're literally capturing seller leads daily, qualifying them in the process, and converting a percentage to appointments without hardly lifting a finger.


just got this because i've been involved in real estate for quite a while in the past and just getting started up again (took off a few years during the "crash" and been doing jakes 9x12's and m3's and solos)

i have to say i did learn quite a bit of stuff even though i have been doing this for years. i thought this would only be about mailing so i was surprised when i saw how it all worked. i was about to do something almost exactly like this but strictly through mailing....however...i think your way might save hundreds or maybe even thousands of dollars on mailing costs we have been doing in order to generate our lists. we used to do mass mailings to find interested listing prospects and then follow up with that list we created. it looks like we can not only generate that list much quicker and cheaper now (it'll take me a little while to set the system up but looks pretty easy) but i think it might even create a bigger list to mail to. just guessing based on what you said about z and his list. how he's gotten it to the point of in the 10's of thousands, if i'm understanding it correctly. is that list of his actually a list of interested prospects vs. just a basic homeowner list. if so, that's friggin amazing.

anyhow, jake, i'm hoping this baby will make me as much or even way more than all the other stuff i've gotten from you with 9x12's m3's and all that stuff. thxxx buddy!!!!


Just finished reading the Real Estate "Trap Funnel" This is a great report with a set system to make some serious money!

The beauty of this timely information is that we get a personal look behind the scenes of a highly success system being used by a Top Producing Real Estate TEAM. Basically our "Print Voyeur" gives us the keys to the kingdom. You will learn how to run a system that has already been split tested and proven to work. This is highly valuable information that you typically won't have access to seeing. When you put your custom sales funnel in place it will save you countless hours and dollars.

This report is a true homerun for anyone working in the real estate industry or anyone with clients in the RE industry. Imagine seeing how the "big boys" develop extremely valuable real estate leads for their teams including the 5 steps to creating your lead producing funnel system for yourself or your clients. Just being in the right place at the right time to get access to this info is well worth the price of admission.

Time to Take Action & get this valuable system developed and in place for an additional income source.

Thanks Jake for the Fantastic Info,
Zen


Okay I was excited to get this.
****NOW I'M PISSED!!!!!!!!****

JAKE YOU BASTARD!!!!

I just paid $2,000 to a leadgen expert to learn this same schtuff two weeks ago!!!!!!
Why are you selling this so cheap?!!!!
It's insulting!!!
This needs to be no less than $997 or $1,997.

YOU MUST RAISE THE PRICE OR I WILL HUNT YOU DOWN!!!!

If anybody wants this thing.. you should get it


Just don't step within 100 miles of me.....

So yes you should buy this because it's funny, but don't actually do anything it says to do.
Especially if you are in California.


Thanks for the help! This process has got me very excited. I literally just started reaching out to people like you said and before I can even hit send on the next message people are calling me. Literally seconds after I push send. Crazy!




http://i.jvzoo.com/0/116209/6 (https://www.jvzoo.com/b/0/116209/6)

Thank You Jake!!! Another great product!

[Bob Ross]

............. first post reserved.

[JAOJAO]

Looking forward to learning this Lead Gen method. Thanks.

[rugman]

Waiting! Sounds like a winner.

[RBowen]

Having been a real estate agent, I'm looking forward to this. Unfortunately, I'm leaving town for a 3-day trip this afternoon. But I trust it'll still be for sale Monday morning. :)

[jtaylor]

Looking forward to seeing this great method!

[Vikuna]

Where is it? Did you fall asleep without finishing the sales page?

Eva

[stevetb77]

Okay I was excited to get this.
****NOW I'M PISSED!!!!!!!!****

JAKE YOU BASTARD!!!!
If you weren't on the other side of the county I'd probably strangle you!
(I'm pricing airline tickets right now.. it's still in consideration.
That or I may outsource the strangling process. Odesk.com?)

I just paid $2,000 to a leadgen expert to learn this same schtuff two weeks ago!!!!!!
Why are you selling this so cheap?!!!!
It's insulting!!!
This needs to be no less than $997 or $1,997.

YOU MUST RAISE THE PRICE OR I WILL HUNT YOU DOWN!!!!

If anybody wants this thing.. you should get it just because he actually uses the phrase:
"neon green plutonian poop splatter". Yes, it's true!
Never in your life would you be able to guess the context in which this occurs.

Jake this is your funniest work yet.
You should be a comedy writer, stop your businesses and do what you were meant to do!

Just don't step within 100 miles of me.....

So yes you should buy this because it's funny, but don't actually do anything it says to do.
Especially if you are in California! Okay alright.. I'll share.. just a little ; )

How much is the Goose that lays the Golden Eggs worth?
Jake & Z (JakeZ?) are giving it away for peanuts!!!!!!!!!

I know.. because I just paid 20x more for nearly the same info.
Worth every penny.. and so much more!!
The results have been STAGGERING.

[Bob Ross]

Blame Z for the delay, making last minute changes to what I've written and adding important stuff. Should be live within 10-15 mins!

[mason1]

just got this because i've been involved in real estate for quite a while in the past and just getting started up again (took off a few years during the "crash" and been doing jakes 9x12's and m3's and solos)

i have to say i did learn quite a bit of stuff even though i have been doing this for years. i thought this would only be about mailing so i was surprised when i saw how it all worked. i was about to do something almost exactly like this but strictly through mailing....however...i think your way might save hundreds or maybe even thousands of dollars on mailing costs we have been doing in order to generate our lists. we used to do mass mailings to find interested listing prospects and then follow up with that list we created. it looks like we can not only generate that list much quicker and cheaper now (it'll take me a little while to set the system up but looks pretty easy) but i think it might even create a bigger list to mail to. just guessing based on what you said about z and his list. how he's gotten it to the point of in the 10's of thousands, if i'm understanding it correctly. is that list of his actually a list of interested prospects vs. just a basic homeowner list. if so, that's friggin amazing.

anyhow, jake, i'm hoping this baby will make me as much or even way more than all the other stuff i've gotten from you with 9x12's m3's and all that stuff. thxxx buddy!!!!

[Bob Ross]

all good now HIT THE BUY BUTTON!!!!!!!

[seattlethomas]

When you say "home improvement"leads, are you talking any trade in home improvement or remodellers?

[Bob Ross]

When you say "home improvement"leads, are you talking any trade in home improvement or remodellers?

It's really adaptable. Essentially if someone wants to know what something may cost and they have a hard time finding it out by their own research, this will work.

[Russ]

Any reason this wouldn't work in Canada?

[mojo]

Will this require the set up of a website for this system or is it strictly mailers within a larger system?

Thanks.

[Bob Ross]

Any reason this wouldn't work in Canada?

Will work totally fine in Canada for sure.


Will this require the set up of a website for this system or is it strictly mailers within a larger system?

Thanks.

It would be a good idea to have a website, yes. Just simple wordpress is fine and can be setup very quickly for what it needs to do.

[seattlethomas]

One more :-)

Does it involve using facebook or other social media?

[mojo]

I'm considering purchasing this but would like to know what additional business expense should be expected?

Outside of the cost of the initial lead gen guide, what is the estimated cost range to ramp this up?

[Bob Ross]

One more :-)

Does it involve using facebook or other social media?

There are two main components to it, the funnel and traffic sources. Traffic could come from anywhere but facebook is a good idea to use.


I'm considering purchasing this but would like to know what additional business expense should be expected?

Outside of the cost of the initial lead gen guide, what is the estimated cost range to ramp this up?

This isn't something that requires some kind of expensive components to make work, the only costs are going to be getting traffic to your funnel and I show how to do it for really really cheap, almost laughably cheap.

[jtaylor]

Thank You Jake!!! Another great product!

[Tommm]

As you know, Bob, I was banned from FB before I could even start advertising. So the thought occurred today, what if I could pay someone I could use as a catspaw to get done what I needed. I'd show them how, pay them nominally for a little work, they'd convey the leads to me, and without the whole picture, my catspaw would not be able to duplicate my effort. I could hire one of those Filipinos. Without reading your guide, is that plausible, Bob?

[tomgaddis]

Aloha Jake!

Just purchased. I've made a good chunk of change from your products and expect this to do the same.

If you're on the fence my recommendation is buy it!

["Z"]

As you know, Bob, I was banned from FB before I could even start advertising. So the thought occurred today, what if I could pay someone I could use as a catspaw to get done what I needed. I'd show them how, pay them nominally for a little work, they'd convey the leads to me, and without the whole picture, my catspaw would not be able to duplicate my effort. I could hire one of those Filipinos. Without reading your guide, is that plausible, Bob?

Hey Tommm, I think you would have issues using someone from the Philippines - but you could potentially do a similar idea using someone in the states.

I think you'd have issues in the Philippines because of IP addresses etc... facebook would likely redflag that.

[Bob Ross]

Thank You Jake!!! Another great product!

Thank you sir!

By the way I've got some leads to get entered for you today.


Aloha Jake!

Just purchased. I've made a good chunk of change from your products and expect this to do the same.

If you're on the fence my recommendation is buy it!

Aloha Tom, Always good to hear from you, wasn't sure if you were still around :)

I appreciate the support over the past few years!

[me2u2]

As you know, Bob, I was banned from FB before I could even start advertising. So the thought occurred today, what if I could pay someone I could use as a catspaw to get done what I needed. I'd show them how, pay them nominally for a little work, they'd convey the leads to me, and without the whole picture, my catspaw would not be able to duplicate my effort. I could hire one of those Filipinos. Without reading your guide, is that plausible, Bob?

Tommm, why go thru all that trouble when you can simply use an proxy
($3-$5 per month) to setup a new account and use paypal or a virtual
credit card to make your ad payments?

[KevinDyke]

I had to of been one of the first to buy and I went through the entire thing and it looks like a great plan. I have a very loyal high paying client that uses me for retainer. They just happen to be in the real estate businesses so this is gold for me. I just have to follow the guide and produce. What do you recommend we charge for a service like this or per lead? What is the best way to convince them they absolutely need this service from us other than the obvious that we will bring them leads?

Anyway, great product and I can't wait to get started.

[Bob Ross]

I had to of been one of the first to buy and I went through the entire thing and it looks like a great plan. I have a very loyal high paying client that uses me for retainer. They just happen to be in the real estate businesses so this is gold for me. I just have to follow the guide and produce. What do you recommend we charge for a service like this or per lead? What is the best way to convince them they absolutely need this service from us other than the obvious that we will bring them leads?

Anyway, great product and I can't wait to get started.

Thanks for enjoying it and I'm positive you're going to find a wealth of opportunity with it. I'm going to let Z answer this for you though because he gets pitched constantly for this kind of stuff and it'd be good to hear it from someone who makes these kind of decisions frequently.

He's probably on lunch right now but he'll definitely answer I'm sure when he's back.

[Zenyatta]

Just finished reading the Real Estate "Trap Funnel" This is a great report with a set system to make some serious money!

The beauty of this timely information is that we get a personal look behind the scenes of a highly success system being used by a Top Producing Real Estate TEAM. Basically our "Print Voyeur" gives us the keys to the kingdom. You will learn how to run a system that has already been split tested and proven to work. This is highly valuable information that you typically won't have access to seeing. When you put your custom sales funnel in place it will save you countless hours and dollars.

This report is a true homerun for anyone working in the real estate industry or anyone with clients in the RE industry. Imagine seeing how the "big boys" develop extremely valuable real estate leads for their teams including the 5 steps to creating your lead producing funnel system for yourself or your clients. Just being in the right place at the right time to get access to this info is well worth the price of admission.

Time to Take Action & get this valuable system developed and in place for an additional income source.

Thanks Jake for the Fantastic Info,
Zen

[cbuckley00]

What is "Trap Funnel" used on? For Residential or for Commercial?

AND

Why would that individual pay for additional services that the company is already doing?

[Zenyatta]

I had to of been one of the first to buy and I went through the entire thing and it looks like a great plan. I have a very loyal high paying client that uses me for retainer. They just happen to be in the real estate businesses so this is gold for me. I just have to follow the guide and produce. What do you recommend we charge for a service like this or per lead? What is the best way to convince them they absolutely need this service from us other than the obvious that we will bring them leads?

Anyway, great product and I can't wait to get started.

Hey Kevin,

Sounds like we have a similar type of client. I have a top producing agent that I do marketing for on a high monthly subscription basis. This real estate sales funnel is the perfect addition to my tool belt.

I don't know what state you are in or your state laws but in my state real estate agents CAN share commissions. So my strategy similar to some other real estate lead sourcing companies I've investigated is to get a 30% split of the actual listing commission from the agent. This takes more tracking effort but the payoff will be night and day compared to per lead or even a monthly subscription fee.

We have less than a 2 month supply of homes for sale in our area so anything priced right on the market typically sells in less than a month. One of my clients last listings at $895K lasted less than 48 hours. Cool thing is we generated that lead for him from a solo mailer. With a 30% split on a lead like that you are looking at a $5k to $7500 payday. Then its just rinse and repeat. He will be a lifetime client for sure!

Take Action & Build that Funnel,
Z

[Tommm]

Tommm, why go thru all that trouble when you can simply use an proxy
($3-$5 per month) to setup a new account and use paypal or a virtual
credit card to make your ad payments?
Yes, I have HMA, pay pal is a problem because they see either my credit card or checking account, and I'll look again into a virtual credit card, but I seem to remember FB not liking that. Now while I'm using HMA, it is able to spot my MAC address somehow. I see that as the greatest hurdle. Maybe Google is a bigger big brother, but then FB is the second biggest in the world. Have you done all of this yourself? Most of these ideas you have listed I found myself reading warrior threads. If you haven't I still thank you for your help.

["Z"]

I had to of been one of the first to buy and I went through the entire thing and it looks like a great plan. I have a very loyal high paying client that uses me for retainer. They just happen to be in the real estate businesses so this is gold for me. I just have to follow the guide and produce. What do you recommend we charge for a service like this or per lead? What is the best way to convince them they absolutely need this service from us other than the obvious that we will bring them leads?

Anyway, great product and I can't wait to get started.

Hey Kevin,

To charge, I recommend that figure out how to get your total cost per lead to be at or below $30 (this is if you're going to do nothing more than provide the leads) If you want the price to be "no-duh" keep it around $15/lead. The more qualified the lead the more you can charge, so the closer you're able to get your client to a qualified lead (ie furthest possible would be an appointment) the more you can charge.

Our team currently pays a company about $200/appointment PLUS a cut of commission on closed deals - so the potential is definitely very high. If you can provide that same level of service, there is no reason why you couldn't be charging that much as well. Like Zen said, there is definitely more money to be made if you can structure a deal to include a percentage of commission (and real estate agents are USED TO THIS).

The reason why they need you to do this... is because like EVERYTHING - there is a timeline on this. It will NOT always be as cheap as it is, so they better load up on those leads now, convert them to clients and get them in their database for longterm sales. I do think there will always be some good ways to advertise on facebook, but I can't imagine it's going to last forever (think about how cheap Google Adwords was even just a few years ago compared to today...).

If they haven't already, have them read the Millionaire Real Estate agent - that book talks about why Listings are so important for any real estate business - it also talks about how important leads are! This brings two of the most important things together for them for a price you cannot find in ANY OTHER FORM OF MARKETING.

The only reason we haven't increased how much we're spending... is because we couldn't handle the leads!! We can barely keep up with what we have! (That's a great problem to have).

You won't even need to convince them if you start it up first, show them the leads and just say... do want to keep getting these?? :)

["Z"]

What is "Trap Funnel" used on? For Residential or for Commercial?

AND

Why would that individual pay for additional services that the company is already doing?

We've used this strategy for Residential, but with the right targeting, you could potentially use a similar idea for Commercial - we have not pursued this ourselves yet.

Can you elaborate on why would an individual pay for additional services? Not sure if I get the question.

[cbuckley00]

I don't know much about how real estate companies produce leads other than the post cards we get periodically. Hypothetical lets say Max's residential real estate company already sends out cards at the companies expense to bring in leads. Is your target audience also realtors who also spend a little more money to produce leads or......In otherwards using the Trap Funnel, who am I contacting with this system so that they can get leads? Is if the Max real estate company mom and pop shops, is it Coldwell Banker, is it the individual that works there under there license?

["Z"]

I don't know much about how real estate companies produce leads other than the post cards we get periodically. Hypothetical lets say Max's residential real estate company already sends out cards at the companies expense to bring in leads. Is your target audience also realtors who also spend a little more money to produce leads or......In otherwards using the Trap Funnel, who am I contacting with this system so that they can get leads? Is if the Max real estate company mom and pop shops, is it Coldwell Banker, is it the individual that works there under there license?

You're contacting Top Producers (we show you how to find them in the Guide). Basically, in real estate 9 out 10 top producers are always looking for more leads - they'll at least listen to you if you can offer them. So you're looking for the people who are already doing business that could handle more, and you're going to offer them something they haven't really seen before... the lead flow on this is INCREDIBLE compared to other methods people try and the the Cost is crazy cheap.

Anyway - you're contacting anyone who has decision making ability on a marketing campaign who is also a top producer - whether that be broker, agent, team, mom & pop, etc... they all have potential if they're doing large amounts of business - the trick is to know how to find the ones that are actually doing business!

[seattlethomas]

the trick is to know how to find the ones that are actually doing business!

I haven't purchased the product yet, but I'd probably start with Zillow or Trulia. They charge agents to be listed and show the last 12 months of listings and sales for each agent.

[seattlethomas]

I don't know what state you are in or your state laws but in my state real estate agents CAN share commissions.

Zen, agents can share commission with marketers that are NOT licensed in WA state? interesting....

["Z"]

Zen, agents can share commission with marketers that are NOT licensed in WA state? interesting....

This is a good thing to note everyone - make sure to check your local laws - they vary state to state, but you can often get around it if you're creative - it's just about how creative you need to be.

[Russ]

but you can often get around it if you're creative - it's just about how creative you need to be.

Great advice. Break the law. Get sued. Have the agent lose his license. As long as you make a buck, right?

["Z"]

Great advice. Break the law. Get sued. Have the agent lose his license. As long as you make a buck, right?

Not exactly what I was meaning - but you can achieve the same affect of "sharing commissions" with structuring the deal properly. If you know what you stand to make on it you can set it up completely above the law (again, check on the laws and be very sure of any of this either way).

The kind of example I'm thinking of - is structuring the deal so that you're getting paid based on increase in profits for the business - or profits derived from your efforts etc... a consulting fee basically. You're not directly getting a percentage of the commissions, but you're still achieving a similar effect with a similar result in terms of pay.

Not about just making a buck - it's about being creative in how you can get paid what you're worth.

Again though, this is definitely the kind of thing you want to really understand - Real Estate is a legal minefield - I'd make sure to consult with a lawyer about any ideas you have to make sure it's both ethical and above the law.

Sorry if I gave the wrong impression, wasn't my intention - Thanks for bringing it up so I could clarify.

[Robert J.]

OK, so what kind of expenses are involved here? What's the cash outlay to produce these leads on a monthly basis?

I'm assuming this is intended as a revenue stream for folks who are NOT in the real estate or home improvement business. Curious about how one approach could work for two niches ... but two niches only. Must be applicable beyond these two categories, right? Or ... ?

Thanks!

[Bob Ross]

My biggest hurdle right now is trying to figure out how to get agents to pay me legally based on contracts or sales. I want to use my call center to work new leads or existing leads possibly on a straight commission basis but still have to figure out how to get it worked out so it's above board.

[Bob Ross]

OK, so what kind of expenses are involved here? What's the cash outlay to produce these leads on a monthly basis?

I'm assuming this is intended as a revenue stream for folks who are NOT in the real estate or home improvement business. Curious about how one approach could work for two niches ... but two niches only. Must be applicable beyond these two categories, right? Or ... ?

Thanks!

The only expenses are in driving traffic, and I wouldn't suggest spending much at all past just getting enough leads to figure out what to do with them. There's really no signifcant amount of money needed at all unless you want to seriously scale things up and even then it's not going to cost much.

This would be just as well for someone not in the industry as it would be for someone in the industry. It could work beyond those categories for sure I just like how it fits for industries that have lots of prospects in a local area and are high ticket purchases.

[Russ]

The kind of example I'm thinking of - is structuring the deal so that you're getting paid based on increase in profits for the business - or profits derived from your efforts etc... a consulting fee basically. You're not directly getting a percentage of the commissions, but you're still achieving a similar effect with a similar result in terms of pay.

Getting paid for performance ("increase in profits") is illegal in many jurisdictions (when pertaining to real estate).

This is not something to gloss over.

[Bob Ross]

Getting paid for performance ("increase in profits") is illegal in many jurisdictions (when pertaining to real estate).

This is not something to gloss over.
Interesting

["Z"]

Getting paid for performance ("increase in profits") is illegal in many jurisdictions (when pertaining to real estate).

This is not something to gloss over.

Yup - I don't recommend anyone gloss over any of these ideas - Each compensation strategy should definitely be checked for it's legality in the area. No one wants to get sued or cause their clients any harm. Hence the reason why I mentioned checking with a lawyer on any of the ideas for getting paid.

Thanks for bringing light to one of the areas that everyone should pay a good amount of attention to when determining your own strategy.

[Tommm]

Yup - I don't recommend anyone gloss over any of these ideas - Each compensation strategy should definitely be checked for it's legality in the area. No one wants to get sued or cause their clients any harm. Hence the reason why I mentioned checking with a lawyer on any of the ideas for getting paid.

Thanks for bringing light to one of the areas that everyone should pay a good amount of attention to when determining your own strategy.
To Z and Bob - You seem to know a lot about this, Z; maybe you are kind of the author of this idea Bob is presenting. I would like to contact a lawyer Monday, but I know he may need another few days before getting back with me. My question, Z, how would you basically pose the question for an attorney so he could dig in with an answer as soon as possible? My question to Bob - because this is a critical point to resolve before jumping in, would you consider freezing your price for a while longer?

[seattlethomas]

My biggest hurdle right now is trying to figure out how to get agents to pay me legally based on contracts or sales.

Most of my buddies who went to RE lead generation, ended up getting their licenses. if you want to generate leads nationwide, that might require a different approach. If you want to get paid, let's say 1% for each sale, you would have to estimate the average house price range.

For example, houses under $350k -> $2,500 flat fee, $350k-500k -> $4,000 flat fee, $500k-700 -> $5,500 flat fee etc. That's how I remember some guys used to structure their deals. Whether it's legal I don't know, but it seems to be more doable. Remember, that in order to ask for this kind of commission, you must do more than generate basis lead.

I'll have to look into it. I think, I'd just get a license (after passing tests of course), instead of playing games and possibly getting screwed...

[Bob Ross]

To Z and Bob - You seem to know a lot about this, Z; maybe you are kind of the author of this idea Bob is presenting. I would like to contact a lawyer Monday, but I know he may need another few days before getting back with me. My question, Z, how would you basically pose the question for an attorney so he could dig in with an answer as soon as possible? My question to Bob - because this is a critical point to resolve before jumping in, would you consider freezing your price for a while longer?

Keep in mind Z is the marketing guy not the legal guy, so I'm not sure how much he'll really know about what can and can't be done with commissions and whatnot. I would think we'd run into issues where in one state something may be legal but in others it's not, and when two parties are in different states it probably makes it even more complex.

I would think that some kind of bonus structure for certain amounts of leads provided would probably be a safer alternative. What I want to do is take either my own generated leads or someone elses and work those leads into appointments using my callers, then sell them off at premium prices.

I'm cool with holding the price for you for a bit if that's what's making you hesitate, it's totally understandable. I'm not too terribly worried about whether we can somehow get contract money or not because I still like the ability to generate so many leads for so cheap but it'd certainly be nice to know what options there are to get paid on some kind of commission basis.


Most of my buddies who went to RE lead generation, ended up getting their licenses. if you want to generate leads nationwide, that might require a different approach. If you want to get paid, let's say 1% for each sale, you would have to estimate the average house price range.

For example, houses under $350k -> $2,500 flat fee, $350k-500k -> $4,000 flat fee, $500k-700 -> $5,500 flat fee etc. That's how I remember some guys used to structure their deals. Whether it's legal I don't know, but it seems to be more doable. Remember, that in order to ask for this kind of commission, you must do more than generate basis lead.

I'll have to look into it. I think, I'd just get a license (after passing tests of course), instead of playing games and possibly getting screwed...

Wouldn't the only one who gets screwed by the agent? I mean if some agent in wahoo wyoming tells you he'll pay you 1% of each resulting sale, I would think any liability from that would fall on him. I guess though if you've got some kind of pattern of doing that it could eventually come back to bite you if you look like you're convincing agents to break state guidelines.

Probably a lot safer to just stick with some kind of retainer & bonus contract based on performance for lead production, not sales.

[Vikuna]

Most of my buddies who went to RE lead generation, ended up getting their licenses. if you want to generate leads nationwide, that might require a different approach. If you want to get paid, let's say 1% for each sale, you would have to estimate the average house price range.

For example, houses under $350k -> $2,500 flat fee, $350k-500k -> $4,000 flat fee, $500k-700 -> $5,500 flat fee etc. That's how I remember some guys used to structure their deals. Whether it's legal I don't know, but it seems to be more doable. Remember, that in order to ask for this kind of commission, you must do more than generate basis lead.

I'll have to look into it. I think, I'd just get a license (after passing tests of course), instead of playing games and possibly getting screwed...

Ok, I just have to jump in and for clearance, I do have a review copy. The method does work, it works so well in ANY field so it is kind of dumb to concentrate on lead generation for realtors. Pick any other profession i.e. a pool builder, a kitchen remodeler, a siding or window company (just like Bob) or any other contractor/business that brings in a good chunk on each job, those does not require you to go out an get a real estate license. Sure, the lure of making 30% off a house sale is alluring but more headaches than you need.

I wish more details were provided in doing lead gen for other businesses but if you do your homework (after purchasing the tutorial), this is an excellent way of collecting leads,

Eva

["Z"]

To Z and Bob - You seem to know a lot about this, Z; maybe you are kind of the author of this idea Bob is presenting. I would like to contact a lawyer Monday, but I know he may need another few days before getting back with me. My question, Z, how would you basically pose the question for an attorney so he could dig in with an answer as soon as possible? My question to Bob - because this is a critical point to resolve before jumping in, would you consider freezing your price for a while longer?

I may be a bit biased, but I would recommend buying regardless. You can definitely make the money back 100 fold even if you never structured the deal based on commission. You can lease the site, you can sell the leads directly, you can do the process as a service. There is money to be made legally regardless - it's just a matter of how you can structure it. But you can figure out how to maximize this over time for sure.


Most of my buddies who went to RE lead generation, ended up getting their licenses. if you want to generate leads nationwide, that might require a different approach. If you want to get paid, let's say 1% for each sale, you would have to estimate the average house price range.

For example, houses under $350k -> $2,500 flat fee, $350k-500k -> $4,000 flat fee, $500k-700 -> $5,500 flat fee etc. That's how I remember some guys used to structure their deals. Whether it's legal I don't know, but it seems to be more doable. Remember, that in order to ask for this kind of commission, you must do more than generate basis lead.

I'll have to look into it. I think, I'd just get a license (after passing tests of course), instead of playing games and possibly getting screwed...

This is the kind of idea I was thinking of as well - some sort of flat fee - again, I'm not sure of the legality of it either - so that would definitely need to be checked into.

If you want your most sure fire way of being able to do it (again still make sure of legalities) getting licensed is the best option, though that is usually a bit of a financial and time commitment - but can potentially make all the other struggles easier.

["Z"]

Ok, I just have to jump in and for clearance, I do have a review copy. The method does work, it works so well in ANY field so it is kind of dumb to concentrate on lead generation for realtors. Pick any other profession i.e. a pool builder, a kitchen remodeler, a siding or window company (just like Bob) or any other contractor/business that brings in a good chunk on each job, those does not require you to go out an get a real estate license. Sure, the lure of making 30% off a house sale is alluring but more headaches than you need.

I wish more details were provided in doing lead gen for other businesses but if you do your homework (after purchasing the tutorial), this is an excellent way of collecting leads,

Eva

Everyone should take note of that comment. We actually mention examples for 3 industries in the guide itself. The cost of generating leads on Facebook right now is super cheap, it's mainly about understanding each market and knowing what people are looking for... providing highly qualified leads to any industry that is spending money is a sure fire way to be able to make a ton of cash.

[chris1288]

Can this be applied to specific home improvement markets, like window install, remodeling, roofing, or even home service markets like plumbing, appliance repair, HVAC, etc? I sell leads in these markets, primarily through online traffic methods, so will this fit into my business? Does it involve direct mail? This is a blind offer for the most part, being that we have to buy just to find out if it will be a good fit for our businesses.

Thanks,
Chris

[Vikuna]

Can this be applied to specific home improvement markets, like window install, remodeling, roofing, or even home service markets like plumbing, appliance repair, HVAC, etc? I sell leads in these markets, primarily through online traffic methods, so will this fit into my business? Does it involve direct mail? This is a blind offer for the most part, being that we have to buy just to find out if it will be a good fit for our businesses.

Thanks,
Chris

Yes, it will work for ANY business that you use to gather leads for and the main way of doing that is online (at least initially). I wish I could give you more details but that is just the way it is with wso's or should I call it a bso (Bob Special Offer, lol). If you already sell leads, this method is just for you (no, I get nothing out of promoting this product) but I gladly do it because as I mentioned above, forget about concentrating on realtors, it will work gangbusters in other professions as well,

Eva

And it is easier to sell to other professions because they understand the fact that buying a lead is just part of doing business.

[seattlethomas]

Ok, I just have to jump in and for clearance, I do have a review copy. The method does work, it works so well in ANY field so it is kind of dumb to concentrate on lead generation for realtors. Pick any other profession i.e. a pool builder, a kitchen remodeler, a siding or window company (just like Bob) or any other contractor/business that brings in a good chunk on each job, those does not require you to go out an get a real estate license. Sure, the lure of making 30% off a house sale is alluring but more headaches than you need.

I wish more details were provided in doing lead gen for other businesses but if you do your homework (after purchasing the tutorial), this is an excellent way of collecting leads,

Eva

Eva, I was only responding to Jake's post regarding legality of getting paid by agents, not how the info in the product may be used somewhere else. As I've mentioned before, I haven't purchased it yet so wouldn't want to comment on it anyways.:rolleyes:

[Bob Ross]

Can this be applied to specific home improvement markets, like window install, remodeling, roofing, or even home service markets like plumbing, appliance repair, HVAC, etc? I sell leads in these markets, primarily through online traffic methods, so will this fit into my business? Does it involve direct mail? This is a blind offer for the most part, being that we have to buy just to find out if it will be a good fit for our businesses.

Thanks,
Chris

Like an idiot I haven't applied facebook traffic to my funnel for my window company yet but I've used the funnel itself for a long time now and it works incredibly well. If it's a business that is used to working with leads of all different qualities, you'll be able to make it work. I'm pretty sure you'll get plenty more times the value out of it especially if you're already in the lead gen game.

[cbuckley00]

Just my input so that you understand where I come from. I initially wanted to get a little information about the product. Then we started to mention lawyers and make sure it's legal in your state etc etc. From a reputable person lets say yes. So now a little confusion comes in somewhat for me.

So now I'm hearing $59 + Legal fees which is something I can't afford and confident that most others either can't afford right now nor want to afford.

To be honest I may hold off on this one. If other people buy and are successful then great. I'm just not at that point yet.

["Z"]

Just my input so that you understand where I come from. I initially wanted to get a little information about the product. Then we started to mention lawyers and make sure it's legal in your state etc etc. From a reputable person lets say yes. So now a little confusion comes in somewhat for me.

So now I'm hearing $59 + Legal fees which is something I can't afford and confident that most others either can't afford right now nor want to afford.

To be honest I may hold off on this one. If other people buy and are successful then great. I'm just not at that point yet.

You're perfectly welcome to hold off, but just so you know, you can use the information in this product without incurring any legal fees. You can sell leads and make money without worrying about dealing with commission splits/percentages - that is the aspect of this product that we've been discussing, but you can generate and sell leads without worrying about more the more advanced ways of making money.

To be clear, you could VERY readily charge $300/month for what you could generate in a week for a fraction of that. I literally got a sales call from someone today basically offering the same thing - only reason we turned it down is because I already have this strategy and have a hard time processing the leads we already have! :)

Again, you have to do what you're comfortable with, but I wouldn't have legal fees be a reason to hold you back on this one.

[Artee]

Just to add another perspective - I haven't got Jake's product yet. It's illegal to do (almost everything) here in Australia. I was looking at lead gen for RE recently and was quickly able to find out that I can't split commission, but more importantly, I can't even sell them leads without being on the wrong side of the law unless I'm a licenced agent (and you have to have a separate licence state to state, some are just pay, others are training, prices vary a few thousand $, some require minimum sales per year to renew I think). So, I'd figure if I were to use this product on RE that I would work as a consultant, provide the method at a fixed price per month, the leads would go straight to the agent and I'd have nothing to do with them. Providing a specialised means is not the same as providing the leads. That would be like saying that someone who designed a website for someone who used it unlawfully would be responsible for their unlawful use and as far as I know, that doesn't happen.

Or much easier, use the whole thing to generate leads for a less regulated industry. There must be one that I'm allowed to sell leads to :rolleyes:

["Z"]

Just to add another perspective - I haven't got Jake's product yet. It's illegal to do (almost everything) here in Australia. I was looking at lead gen for RE recently and was quickly able to find out that I can't split commission, but more importantly, I can't even sell them leads without being on the wrong side of the law unless I'm a licenced agent (and you have to have a separate licence state to state, some are just pay, others are training, prices vary a few thousand $, some require minimum sales per year to renew I think). So, I'd figure if I were to use this product on RE that I would work as a consultant, provide the method at a fixed price per month, the leads would go straight to the agent and I'd have nothing to do with them. Providing a specialised means is not the same as providing the leads. That would be like saying that someone who designed a website for someone who used it unlawfully would be responsible for their unlawful use and as far as I know, that doesn't happen.

Or much easier, use the whole thing to generate leads for a less regulated industry. There must be one that I'm allowed to sell leads to :rolleyes:

Yup - you can definitely use the information in this product as a Use Case of a larger idea. There must be industries that you can sell leads to without any issue :)

[Neil]

If you like real estate commissions, but don't want to be a realtor... another option is to form a real estate company that you own. Bring in a licensed real estate broker and now you are legit without having to personally get a license. An acquaintance did this in Oregon back in 2009-12. He was not a licensed agent, he formed a RE LLC and hired a Broker to handle the RE side, he ran the marketing for the deals they were doing, they were very hands on - buy, fix up and flip among several other strategies. I'll ask him for some details. But he was totally comfortable with calling up the state real estate commission and getting details and having a real estate attorney put it together.

Lots of agents become brokers so they don't have to split commissions with a broker. They are essentially one-person shops. Find the right person and it would be great synergy. You definitely wouldn't have to start there... you could provide leads in whatever form is ok in your state, and in a short time you'd have the capital, relationships, and track record to take it to the next level.

Regarding a lawyer: call a real estate broker, or a real estate training school and ask them what the restrictions on commission splits, buying leads, etc are in your state. It would be very easy to find out without spending any money. They are required to conform to the law so they should be able to give you good answers. Then put a package together that conforms to state law - pretty simple really - lots of good ideas in the previous posts.

If you felt you needed an attorney's advice, first gather enough info from brokers etc., to ask the attorney a few smart questions, and to review your strategy/documents. Unless you are forming a real estate company like my friend did, that would take 30 to 60 minutes of the lawyer's time, which is cheap. Lots of time lawyers will give you 30 minutes free to see if there is a good fit anyway.

Baby steps.

[Dan]

Getting paid for performance ("increase in profits") is illegal in many jurisdictions (when pertaining to real estate).

This is not something to gloss over.

Yes this is a serious issue.

One possible way to overcome this.

1) You guarantee the leads are good and will close. They aren't paying you part of the closing, they only pay for the lead if it was good.

2) You charge a flat rate for every lead. It is OK in most jurisdictions for Realtors to pay a marketing fee or flat price per lead. So, you charge them $750 per lead (this depends on the average home price in your area).

3) You give them a 60 or 90 day net credit plan. So they get the lead, you invoice them for all leads, and don't owe you a penny for 60 or 90 days with a 5 lead limit on credit. At first, you don't give them more leads until they pay you. Later you can increase the number of leads you will float them.

4) If a lead doesn't close, because it was guaranteed to be good, you replace it with another for free.

Using this guarantee and credit system, you can get a high price per lead, and they only pay you for the leads who close. The key points are the guarantee, the 90 day net payment, and the free replacements.

If you do this, you want to keep track of the agent closing ratios. Agents who are wasting leads and can't close well (lots of agents suck at selling) you will want to cut off. Most states publish a list of the top performing agents annually. Go after them.

[MikeGibson]

I am a real estate investor (not a real estate agent). If I was concerned about the issue of sharing commissions, this is what I would do. I would get an option from the seller to buy the property. Since you have the right to buy the property, you also have the right to sell it. You could list the property with a real estate agent, and then when the property sells, you would release your option for a certain $ amount. Easy solution!

[davecca]

Hey Jake (or anyone else that would like to chime in):

I'm recruiting partners to market our RTB ad exchange and targeting and retargeting services to small businesses. Can this method be used to generate leads of people that may be looking for an income opportunity?

Thx,
Dave

[Bob Ross]

Hey Jake (or anyone else that would like to chime in):

I'm recruiting partners to market our RTB ad exchange and targeting and retargeting services to small businesses. Can this method be used to generate leads of people that may be looking for an income opportunity?

Thx,
Dave

I'm sure you can but that would be out of the scope of this guide, sorry!

[Bob Ross]

Yes this is a serious issue.

One possible way to overcome this.

1) You guarantee the leads are good and will close. They aren't paying you part of the closing, they only pay for the lead if it was good.

2) You charge a flat rate for every lead. It is OK in most jurisdictions for Realtors to pay a marketing fee or flat price per lead. So, you charge them $750 per lead (this depends on the average home price in your area).

3) You give them a 60 or 90 day net credit plan. So they get the lead, you invoice them for all leads, and don't owe you a penny for 60 or 90 days with a 5 lead limit on credit. At first, you don't give them more leads until they pay you. Later you can increase the number of leads you will float them.

4) If a lead doesn't close, because it was guaranteed to be good, you replace it with another for free.

Using this guarantee and credit system, you can get a high price per lead, and they only pay you for the leads who close. The key points are the guarantee, the 90 day net payment, and the free replacements.

If you do this, you want to keep track of the agent closing ratios. Agents who are wasting leads and can't close well (lots of agents suck at selling) you will want to cut off. Most states publish a list of the top performing agents annually. Go after them.

Some great ideas here Dan, I think providing some on credit is a fantastic idea.

[Vikuna]

Some great ideas here Dan, I think providing some on credit is a fantastic idea.

By offering to set them up for "free", you got an easy sale. There are numerous ways to do that, in any kind of lead generation, be it real estate or a pool builder,

Eva

[Russ]

Most of this guide was not new to me.

Except...

The 'trap'.

Absolutely brilliant.

AND - it makes the difference between success and failure - and between small ROI and huge ROI.

Well done.

[Russ]

BTW - I know this works. I've done something very similar for a Chiropractor. The problem is - it's tough to get a strong lead. Adding in the 'price trap' is great. Wouldn't work for a Chiropractor I don't think - but plenty of other industries.

[Mike]

Great product. Would definitely recommend to everybody. Only weak part was lack of detail about interest targeting.

[Bob Ross]

Most of this guide was not new to me.

Except...

The 'trap'.

Absolutely brilliant.

AND - it makes the difference between success and failure - and between small ROI and huge ROI.

Well done.

When I started 'trapping' people on my remodeling site instead of just trying to get an optin and market to them consistently, it made a drastic change in the lead quality. I only wish I could add the first field like the real estate agents can, but it won't work for remodeling because people would be so skeptical. Once I put some thought into it I'm hoping I can get that first address field in, and I swear it would be worth a few hundred thousand per year alone.

[rfung]

First of all, bought it, read it, it's so simple, I am kicking myself for not doing it, yet.

Second, whether it is applied to real estate, remodeling, chiropractors, etc... it is just a matter of numbers. The value of a new customer (initially and life-time) vs. the cost of getting that customer.

Third, is the $59 worth it? If you use it, yes. If not, no.

Fourth, the whole commission splitting legal concern is a waste of time. You don't need to call a lawyer, because he/she will just charge you to Google search the issue (I just made enemies of all the attorneys here). In no more than 15 minutes, you will find enough materials. If you have no real estate industry experience, then why bother to be "creative?" I am not against being creative. I am against being creative BEFORE you get started! Don't try to sprint, when you haven't walked.

Again, it is a numbers game. Sticking with real estate example, you will most likely target a few zip areas. You can easily find out the average home sales price in those zips. You can figure out the quality of your leads, etc... You know where this is going, right? You can reverse engineer and find out the value of your leads. Charge a fee based on that estimates. Why even worry about whether I am getting a 1% on this sale, or 0.5% on this other one?

If you do decide to get "creative," then roll up your sleeves and really get in there, and know the law inside and out.

If you have never sold/work in the real estate industry, and not sure what to charge, you can GIVE AWAY a few leads you have generated to a few different top producers. Then let them help you figure out how much they are willing to pay you for it. Even if they low ball you, as long as it is profitable for you, you keep going. As time goes, you will have real data and experience. Then you raise your prices accordingly.

Finally, I would caution those who want to create fee range based on value of homes, or guaranteeing close deal, etc... The more we do, the closer we are tied to the actual transaction. And the closer we are to the deal, the higher risk we are taking. I am not against risk taking. You just have to determine how much risk you are willing to take on.

This may rub some of you the wrong way, but I am hoping this will get you some profits ASAP.

[KevinDyke]

I'm on my phone so I will make a more in depth response tomorrow or monday but I thought of another question. What do you say or show when a prospect asks for proof that we can do this for them? Having examples or testimonials seem like they would be essential for their trust.

[Russ]

I'm on my phone so I will make a more in depth response tomorrow or monday but I thought of another question. What do you say or show when a prospect asks for proof that we can do this for them? Having examples or testimonials seem like they would be essential for their trust.

Give them 5 free leads. That's all they need to see.

["Z"]

Great product. Would definitely recommend to everybody. Only weak part was lack of detail about interest targeting.

Hey Mike, Thanks for the feedback. The main reason why we didn't dive too deep into the advanced targeting is because I've been successfully generating leads for our team without needing it :)

I can literally target a zip code, put in the basics I mention in the facebook ad part of the guide, and generate a high volume of leads that are either already warm or get them in our funnel to be warmed up.

I do play with advanced targeting, but it honestly hasn't made a major difference and will be different for everymarket - however, I love this stuff! If you want to chat about it let me know :)

["Z"]

I'm on my phone so I will make a more in depth response tomorrow or monday but I thought of another question. What do you say or show when a prospect asks for proof that we can do this for them? Having examples or testimonials seem like they would be essential for their trust.


Give them 5 free leads. That's all they need to see.

Playing off of what Russ said - you can start the relationship without even showing the leads, call them up, say that you have a website where people are wanting to find out their home value, and you are looking for a new agent to partner with to provide these home values - say that at some point you're looking to form a partnership, but to start, you'd just like to try out the relationship - you'll send them a few leads so you can see how well they handle them (this also lets you have a solution in place for the homevaluations that you're offering these leads) - run your ads, send the leads, reapproach for the actual partnership.

Being in the industry, I can honestly say that I don't know of anyone that would turn down that offer to start, not everyone may end up partnering, but you can at least VERY easily start that relationship.

Hope that helps!

[Vikuna]

In regards to real estate leads, Trulia (if I remember correctly) charges $40/lead. The kicker is, just like Service Magic, they sell the same lead to 5 agents. Whoever gets a hold of the lead, too bad, the other 4 agents just lost that lead. I am not sure what qualifies the lead as a "lead" by Trulia but you get the picture,

Eva

[etrin]

Hi Z & Bob,

This looks great, I'm a licensed agent myself and would love to sell these leads to other agents as well as generate some for myself.

Question: It looks like these leads you'll be sending to the agents are via email right? They enter their info via website and then you forward the details over to the agent.

If you wanted to take it a step further, what would be the best way (cost effectively) to turn these into appointment leads? Outsource to a telemarketer? I think appointment type leads will fly off the shelf here in CA.

Thanks!

[timpears]

Sh
it, this is what I am trying to get into after being sick for a while. Someone told me about this and my card is deactivated and I can't use it for some reason. Not sure I have the money to buy it even so.

Damn you Hake, you are a master of coming up with stuff. I got to figure out if I can get some way to vbuy this. Selling leads is what i am trying to get a site ranked to do, hope I can work this angle some way as I have medical bills I need to pay.

How have you been Jake, long time no see?

["Z"]

In regards to real estate leads, Trulia (if I remember correctly) charges $40/lead. The kicker is, just like Service Magic, they sell the same lead to 5 agents. Whoever gets a hold of the lead, too bad, the other 4 agents just lost that lead. I am not sure what qualifies the lead as a "lead" by Trulia but you get the picture,

Eva

Our Trulia costs are actually not even per lead, we pay to advertise certain areas and get whatever leads that generates - but effectively, yes we're looking at $40-$50/lead on Trulia. We consider any inquiry where we get the person's contact info a lead in regards to trulia.


Hi Z & Bob,

This looks great, I'm a licensed agent myself and would love to sell these leads to other agents as well as generate some for myself.

Question: It looks like these leads you'll be sending to the agents are via email right? They enter their info via website and then you forward the details over to the agent.

If you wanted to take it a step further, what would be the best way (cost effectively) to turn these into appointment leads? Outsource to a telemarketer? I think appointment type leads will fly off the shelf here in CA.

Thanks!

Yup - getting those leads qualified is the next step if you want to increase the value - get some callers to process the list so you can see what people's story is so you can pass that on to the agent. A good plan for appointments is to just set a phone appointment btw - in person could be great, but it's harder to manage if you're generating enough appointments for the agent.

["Z"]

Shjit, this is what I am trying to get into after being sick for a while. Someone told me about this and my card is deactivated and I can't use it for some reason. Not sure I have the money to buy it even so.

Damn you Hake, you are a master of coming up with stuff. I got to figure out if I can get some way to vbuy this. Selling leads is what i am trying to get a site ranked to do, hope I can work this angle some way as I have medical bills I need to pay.

How have you been Jake, long time no see?

Hy Timpears, This strategy will take some amount of capital to generate the leads - it's super cheap, but you need to be able to run ads in order to generate them. If you were creative you could potentially get a real estate agent to fund you running the ads, so you could potentially do it without any cash outlay at the front, but that would be a bit more difficult and would take more front end work on finding an agent who was down for that kind of arrangement.

Just wanted to make sure you knew what to expect when you get into the product. :)

[mojo]

There's really no signifcant amount of money needed at all unless you want to seriously scale things up and even then it's not going to cost much.



I've seen you reference this before. What does this mean exactly. $25, $50, $100, $200, etc. per campaign? Thanks.

["Z"]

I've seen you reference this before. What does this mean exactly. $25, $50, $100, $200, etc. per campaign? Thanks.

In the guide, I recommend running campaigns at $5/day - if you follow the guide, you should be generating multiple leads the first day of running the campaign. So it's all about how long it takes you to secure a deal.

You can pause the campaigns at any time, etc...

But $5 to start should be enough - might need to run the campaign a few days while you get that first deal together.

[etrin]

Yup - getting those leads qualified is the next step if you want to increase the value - get some callers to process the list so you can see what people's story is so you can pass that on to the agent. A good plan for appointments is to just set a phone appointment btw - in person could be great, but it's harder to manage if you're generating enough appointments for the agent.

Oh I like the phone appt idea, thanks for this... how much is reasonable to charge for a phone appt?

["Z"]

Oh I like the phone appt idea, thanks for this... how much is reasonable to charge for a phone appt?

Depends on the context - if you set a phone appointment for a lead that is ready to go (looking to sell in say the next 3 months) and you've called to verify this when setting up that phone appointment, that's SUPER valuable. Easily worth $100-$200 (you might need to search for a while to find someone willing to pay this, because that kind of structure is not common, but for the sake of the value, it's easily justifiable)

We pay about $130/lead on Zillow right now (when we factor our advertising costs vs. the leads that come in) and those aren't ALL LISTING LEADS!! so yeah - you could justify $100-$200 in the long run to the right team.

Let me stress though - that kind of strategy will take serious sales effort - not every agent is going to be ready for that kind of deal.

To clarify, you CAN run the overall strategy without super serious sales - the basic idea would be easy to sell to most agents - it's specifically getting a high dollar for phone appointments that would take more effort.

[timpears]

In the guide, I recommend running campaigns at $5/day - if you follow the guide, you should be generating multiple leads the first day of running the campaign. So it's all about how long it takes you to secure a deal.

You can pause the campaigns at any time, etc...

But $5 to start should be enough - might need to run the campaign a few days while you get that first deal together.

So $5 a day isn't much. I cold handle that for a few days, or even amonth till I got paid. Is this your product Z?

[etrin]

Depends on the context - if you set a phone appointment for a lead that is ready to go (looking to sell in say the next 3 months) and you've called to verify this when setting up that phone appointment, that's SUPER valuable. Easily worth $100-$200 (you might need to search for a while to find someone willing to pay this, because that kind of structure is not common, but for the sake of the value, it's easily justifiable)

We pay about $130/lead on Zillow right now (when we factor our advertising costs vs. the leads that come in) and those aren't ALL LISTING LEADS!! so yeah - you could justify $100-$200 in the long run to the right team.

Let me stress though - that kind of strategy will take serious sales effort - not every agent is going to be ready for that kind of deal.

To clarify, you CAN run the overall strategy without super serious sales - the basic idea would be easy to sell to most agents - it's specifically getting a high dollar for phone appointments that would take more effort.

Sounds good Z, I really like the potential...start out with basic leads, and then move on up to offering appt type leads. This could easily be a multiple 6-figure per year business!

[eharrisjr]

Is this Dark post?

[Bob Ross]

Is this Dark post?

What is "dark post"?

[Vikuna]

What is "dark post"?

Here's a page about what a dark post is: https://www.google.com/search?q=facebook+%22dark+post%22&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=sb

Lots to learn,

Eva

[GeauxPromo]

This is thread is almost as good as the guide....

["Z"]

Is this Dark post?

This can be done with dark posts, but it's actually something that can be done without them as well. Either way, it's at least a promoted post - but you can run it as a dark post yes. I think the way that I describe in the guide sets it up as a dark post.

I've had many of my ads get SHARED by people on facebook - even competitors - I guess they just don't completely understand what's going on with it.

["Z"]

So $5 a day isn't much. I cold handle that for a few days, or even amonth till I got paid. Is this your product Z?

Timpears, yeah, I'm the same "Z" that's mentioned in the first post selling the guide and in the guide itself - BobRoss and I worked on it together.

EDIT: Forgot to mention though, DO make sure to get it lined up how you're going to fulfill those home value requests before running the ads for long. Because your leads aren't going to be happy if you promise them a home valuation and don't deliver on it - though you do have 24-48 hours to get that done, you'll just need to have a good idea of how you're going to get it done first (some options mentioned in the guide).

[BigMak]

Would this work to get get leads for a furniture salesman at a high end furniture store?

[nicholas]

Hi,

I am interested in your report but I do have a quick question. it was stated that this was a unique method of developing real estate leads that no one else was doing.

From reading the thread it sounds like you are just running Facebook ppc ads offering a free market evaluation.

This is not a unique method at all so I am thinking there is more to it than that. Without giving away your method could offer a little more on why this is different.

["Z"]

Would this work to get get leads for a furniture salesman at a high end furniture store?

Yes, you could use this method as a way to generate leads for a furniture salesman - though for something like that you'll need to play with your targeting. If you get the guide, send me a message and I'll give you some ideas on what you could target.


Hi,

I am interested in your report but I do have a quick question. it was stated that this was a unique method of developing real estate leads that no one else was doing.

From reading the thread it sounds like you are just running Facebook ppc ads offering a free market evaluation.

This is not a unique method at all so I am thinking there is more to it than that. Without giving away your method could offer a little more on why this is different.

I don' t think we claimed that no one else was doing this, there may be some differences we're doing that no one else is doing though - the biggest difference is that I AM doing it, daily, in an actual Top Producing Real Estate team. The biggest difference that this guide offers is the insider perspective. I know what the top producing real estate teams care about in terms of the leads, how to position yourself to be in alignment with what these teams really care about, etc... All of this combined with the experience of a team (and me, their marketing director) that has $15,000/month marketing budget.

The other difference is getting to hear about the specific "trap" funnel that BobRoss turned me on to (and had been using himself), to get high quality leads from any type of traffic source (facebook just being one). In real estate... our funnel is actually setup that we have the lead BEFORE they even realize we do.

Anyway - I'm sure there's something in there you can use to MORE than make up for the cost of the product.

As a side benefit, I'm willing to answer much more direct questions to the people who have bought - just hit me up after you've bought the guide and I'll be glad to do what I can to help.

[MikeGibson]

What is there was a way you could sell a RE lead to an agent/broker that would GUARANTEE they would not lose money...and, in fact, the worst that could happen is that they would actually break even or even make money with that lead?

["Z"]

What is there was a way you could sell a RE lead to an agent/broker that would GUARANTEE they would not lose money...and, in fact, the worst that could happen is that they would actually break even or even make money with that lead?

Hey Mike, not sure if I get your question - but if you have a tip feel free to share :)

[seattlethomas]

What is there was a way you could sell a RE lead to an agent/broker that would GUARANTEE they would not lose money...and, in fact, the worst that could happen is that they would actually break even or even make money with that lead?

Reselling the lead would be one way, but you're welcome to share other ways! :rolleyes:

[Vikuna]

Reselling the lead would be one way, but you're welcome to share other ways! :rolleyes:

What about gathering leads for your 9X12? Give yourself an unlimited amount of leads, no stopping to it, lol,

Eva

[Bob Ross]

Someone just emailed me a great question and I think I'll answer it in here:

Hey Jake,
Quick question...
I don't want to do this for real estate. I don't want to have any regulatory headaches down the road.
But I would like to do it for home improvement.
If you didn't know how to do this on your own, what would you pay for a window lead?

- Name only?
- Name and email?
- Name, email and phone number?

--------------------------------

There's a big difference between exclusive leads and shared leads too so you might be able to sell them off to multiple contractors or charge more for exclusive ones as an option.


I'd pay between $10-25 for those leads. If you add criteria like "how soon do you plan on doing..", have specifics for whether they want windows or siding or roofing or whatever, want ultra-efficiency...stuff like that, I don't think anyone would have a problem paying $50-$150 or even $175 depending on the criteria given.

[timpears]

Timpears, yeah, I'm the same "Z" that's mentioned in the first post selling the guide and in the guide itself - BobRoss and I worked on it together.

EDIT: Forgot to mention though, DO make sure to get it lined up how you're going to fulfill those home value requests before running the ads for long. Because your leads aren't going to be happy if you promise them a home valuation and don't deliver on it - though you do have 24-48 hours to get that done, you'll just need to have a good idea of how you're going to get it done first (some options mentioned in the guide).

My friend is a Realtor. Does it have any OTO to go with it, or just one item?

["Z"]

My friend is a Realtor. Does it have any OTO to go with it, or just one item?

Hey Timpears,

I'm pretty sure we aren't doing an OTO, but there is an unadvertised bonus.

[Michael]

Can we have some specific plugins (where to buy them) for using the trap funnel system as described in the PDF? Btw, excellent course, well worth the price!

[RobertC]

Can we have some specific plugins (where to buy them) for using the trap funnel system as described in the PDF? Btw, excellent course, well worth the price!

That's where I'm stuck.

[Bob Ross]

PM Z (I'm sure he will help in the thread though too), his pages are beautiful, he uses the headway theme and gravity forms, I don't think anything else.

[KevinDyke]

Hey Kevin,

To charge, I recommend that figure out how to get your total cost per lead to be at or below $30 (this is if you're going to do nothing more than provide the leads) If you want the price to be "no-duh" keep it around $15/lead. The more qualified the lead the more you can charge, so the closer you're able to get your client to a qualified lead (ie furthest possible would be an appointment) the more you can charge.

Our team currently pays a company about $200/appointment PLUS a cut of commission on closed deals - so the potential is definitely very high. If you can provide that same level of service, there is no reason why you couldn't be charging that much as well. Like Zen said, there is definitely more money to be made if you can structure a deal to include a percentage of commission (and real estate agents are USED TO THIS).

The reason why they need you to do this... is because like EVERYTHING - there is a timeline on this. It will NOT always be as cheap as it is, so they better load up on those leads now, convert them to clients and get them in their database for longterm sales. I do think there will always be some good ways to advertise on facebook, but I can't imagine it's going to last forever (think about how cheap Google Adwords was even just a few years ago compared to today...).

If they haven't already, have them read the Millionaire Real Estate agent - that book talks about why Listings are so important for any real estate business - it also talks about how important leads are! This brings two of the most important things together for them for a price you cannot find in ANY OTHER FORM OF MARKETING.

The only reason we haven't increased how much we're spending... is because we couldn't handle the leads!! We can barely keep up with what we have! (That's a great problem to have).

You won't even need to convince them if you start it up first, show them the leads and just say... do want to keep getting these?? :)


I was away this weekend so now I can finally respond. In the guide it says you can get 10-20 leads PER day and that you also spend about $25 per day. Here you say we should get our cost per lead to about $30. I'm a little confused because for 20 leads at $30 we would be paying $600, not $25. Or are you saying to charge $30 per lead?

I'm looking to set up something like $200 per appointment with % of each sale. What should we charge for a %? Zen in a previous post said he gets paid 30%. Is that reasonable?

This thread is really really valuable as well, thank you all for the knowledge! I'm about to start this with my real estate client for free and then work out a deal as we will need to discuss legality. He has his own brokerage with 3 agents under him and he went to law school so he should know what he is talking about.

[KevinDyke]

Playing off of what Russ said - you can start the relationship without even showing the leads, call them up, say that you have a website where people are wanting to find out their home value, and you are looking for a new agent to partner with to provide these home values - say that at some point you're looking to form a partnership, but to start, you'd just like to try out the relationship - you'll send them a few leads so you can see how well they handle them (this also lets you have a solution in place for the homevaluations that you're offering these leads) - run your ads, send the leads, reapproach for the actual partnership.

Being in the industry, I can honestly say that I don't know of anyone that would turn down that offer to start, not everyone may end up partnering, but you can at least VERY easily start that relationship.

Hope that helps!


Both of these suggestions are perfect. This guide makes it seem that you can make a lot of money even off of one client...if it works I can't imagine the income potential on having a whole group of them as your clients.

["Z"]

Can we have some specific plugins (where to buy them) for using the trap funnel system as described in the PDF? Btw, excellent course, well worth the price!


That's where I'm stuck.

BobRoss did mention the main plugins I use (Gravity Forms is the most important, but I build out my pages using Headway), I also use one more to show a map when the person puts in their address (http://geomywp.com).

However, I believe in the guide we mention a specific service that does all of that out of the box (it's what I'd recommend for quick action, though it does have a cost) - PM For the specific service after you've bought.


I was away this weekend so now I can finally respond. In the guide it says you can get 10-20 leads PER day and that you also spend about $25 per day. Here you say we should get our cost per lead to about $30. I'm a little confused because for 20 leads at $30 we would be paying $600, not $25. Or are you saying to charge $30 per lead?

I'm looking to set up something like $200 per appointment with % of each sale. What should we charge for a %? Zen in a previous post said he gets paid 30%. Is that reasonable?

This thread is really really valuable as well, thank you all for the knowledge! I'm about to start this with my real estate client for free and then work out a deal as we will need to discuss legality. He has his own brokerage with 3 agents under him and he went to law school so he should know what he is talking about.

Kevin, you got it right with the last part of your question, I was saying charge $30 per lead. My cost per lead is about $1 for just the address and about $6 for complete contact information, so I recommend charging anywhere from $15-$30 depending on what you do with the lead and how qualified it is (you wouldn't charge that for just the address btw).

For the $200/appointment idea - a pretty standard referral fee is 25% out here, so otherwise, I guess it's whatever you're able to negotiate. 30% is reasonable, but it really depends on the team I'd say.

[KevinDyke]

BobRoss did mention the main plugins I use (Gravity Forms is the most important, but I build out my pages using Headway), I also use one more to show a map when the person puts in their address (http://geomywp.com).

However, I believe in the guide we mention a specific service that does all of that out of the box (it's what I'd recommend for quick action, though it does have a cost) - PM For the specific service after you've bought.



Kevin, you got it right with the last part of your question, I was saying charge $30 per lead. My cost per lead is about $1 for just the address and about $6 for complete contact information, so I recommend charging anywhere from $15-$30 depending on what you do with the lead and how qualified it is (you wouldn't charge that for just the address btw).

For the $200/appointment idea - a pretty standard referral fee is 25% out here, so otherwise, I guess it's whatever you're able to negotiate. 30% is reasonable, but it really depends on the team I'd say.

Thanks for the help! This process has got me very excited. I literally just started reaching out to people like you said and before I can even hit send on the next message people are calling me. Literally seconds after I push send. Crazy!

["Z"]

Thanks for the help! This process has got me very excited. I literally just started reaching out to people like you said and before I can even hit send on the next message people are calling me. Literally seconds after I push send. Crazy!

Glad to hear you're taking action! Keep us updated how it goes :)

[KevinDyke]

Glad to hear you're taking action! Keep us updated how it goes :)

One of the guys I just spoke with has a pretty big authority where I'm from. He said he has basically done it all for leads and knew exactly the system we are using without me giving him many details at all. That being said, he is highly interested and we are going to give it a go! He said he is fine with paid appointments and split commission. That makes 2 people for me which are both going to start this week :)

I've tried Googling to see commission laws in my areas. Short of hiring a lawyer, where is a good place to look? The problem is I am prospecting in 3-4 states that I currently have clients in so each state may have a different law.

Also, its probably in everyones best interest to target high sellers right? I mean someone with 14 sales in the last 12 months compared to 60 is a no brainer. But, is it worth it to work with someone with fewer sales? What is a good number or sales we should be looking for?

["Z"]

One of the guys I just spoke with has a pretty big authority where I'm from. He said he has basically done it all for leads and knew exactly the system we are using without me giving him many details at all. That being said, he is highly interested and we are going to give it a go! He said he is fine with paid appointments and split commission. That makes 2 people for me which are both going to start this week :)

I've tried Googling to see commission laws in my areas. Short of hiring a lawyer, where is a good place to look? The problem is I am prospecting in 3-4 states that I currently have clients in so each state may have a different law.

Best option is to google a well respected brokerage (Keller Williams is big on culture, so you have a good chance of finding ethical people at KW franchises) - give them a call, ask to speak to the broker and say you want to learn about comissions to find out what's legal etc...

If that doesn't get you the answer you want, I'm not sure what the best option is to find out the legal ways to get it done - but investors might be a good option.

Once you go outside of the brokers though, you're stepping into that territory where you want to be very sure of the legality of it, because not everyone may be doing things legally... and they may just not have gotten caught yet.

Also - once you have information from the brokers - you can call up the agents you think might be interested and see if they have any ideas on how you could structure a deal with them that is still legal (they may be willing to help you because they want those leads!!)

EDIT: Didn't answer the whole question... To answer your part about the number of sales - the average agent does 1 deal a year - so anything above that is someone who is actually working at their business, but a high preforming agent is definitely someone that does at least 40 deals in a year. Some people are just on their way there, so they may be a good opportunity (and you may be the one to help them get there). But honestly, the number of sales is more of a quick filter so you know to target someone who is more likely to pay for the leads consistently (and close deals) - if you can find someone who will pay and who you think will close deals, it's still worthwhile to do business with them.

Hope that helps :)

[Bob Ross]

This is one of the beautiful things I personally like so much about this... even if they are doing something similar they still want more!


One of the guys I just spoke with has a pretty big authority where I'm from. He said he has basically done it all for leads and knew exactly the system we are using without me giving him many details at all. That being said, he is highly interested and we are going to give it a go! He said he is fine with paid appointments and split commission. That makes 2 people for me which are both going to start this week :)

I've tried Googling to see commission laws in my areas. Short of hiring a lawyer, where is a good place to look? The problem is I am prospecting in 3-4 states that I currently have clients in so each state may have a different law.

Also, its probably in everyones best interest to target high sellers right? I mean someone with 14 sales in the last 12 months compared to 60 is a no brainer. But, is it worth it to work with someone with fewer sales? What is a good number or sales we should be looking for?

[KevinDyke]

This is working like a charm guys. Got 4 people already. I feel like this is too good to be true. I guess the true test is if the leads come in or not once it's set up. Everyone has asked me about fees/commissions and obviously I'm not sure yet so I just tell them we will work it out after I give them the free leads. I think I really need to start asking around haha.

As far as the lead capturing form/site, is it alright to have one domain and make sub domains for each realtor that way everyone has their own form and the leads are distinguishable or do you suggest we build a site for each client?


BTW people, these are the easiest sales I've ever made in my life...

[localbiz]

A few questions...

1. The quick solution recommended in the guide, can you have multiple pages for example for different areas/agents?

2. Can you give a resource for a script for my callers to use in order to follow up and set the appointments? I'd rather not re-invent the wheel.

3. Jake, is it possible to have a private forum just for buyers?

Thanks!

[etrin]

This is working like a charm guys. Got 4 people already. I feel like this is too good to be true. I guess the true test is if the leads come in or not once it's set up. Everyone has asked me about fees/commissions and obviously I'm not sure yet so I just tell them we will work it out after I give them the free leads. I think I really need to start asking around haha.

As far as the lead capturing form/site, is it alright to have one domain and make sub domains for each realtor that way everyone has their own form and the leads are distinguishable or do you suggest we build a site for each client?


BTW people, these are the easiest sales I've ever made in my life...

Good going Kevin! How are you planning on converting the form leads to appointments?

[KevinDyke]

Best option is to google a well respected brokerage (Keller Williams is big on culture, so you have a good chance of finding ethical people at KW franchises) - give them a call, ask to speak to the broker and say you want to learn about comissions to find out what's legal etc...

If that doesn't get you the answer you want, I'm not sure what the best option is to find out the legal ways to get it done - but investors might be a good option.

Once you go outside of the brokers though, you're stepping into that territory where you want to be very sure of the legality of it, because not everyone may be doing things legally... and they may just not have gotten caught yet.

Also - once you have information from the brokers - you can call up the agents you think might be interested and see if they have any ideas on how you could structure a deal with them that is still legal (they may be willing to help you because they want those leads!!)

EDIT: Didn't answer the whole question... To answer your part about the number of sales - the average agent does 1 deal a year - so anything above that is someone who is actually working at their business, but a high preforming agent is definitely someone that does at least 40 deals in a year. Some people are just on their way there, so they may be a good opportunity (and you may be the one to help them get there). But honestly, the number of sales is more of a quick filter so you know to target someone who is more likely to pay for the leads consistently (and close deals) - if you can find someone who will pay and who you think will close deals, it's still worthwhile to do business with them.

Hope that helps :)


Thanks Z, I will have to start calling people to find out. I'll basically reach out to anyone and qualify them to see if they can make the sales and pay me, why not...

One of the guys I happened to land has 8 offices and over well over 60 sales in the last 12 months. He has practically written me a blank check....

Also guys, this is GREAT to segway into print/design services. Once I told them that I am a one stop shop one guy literally said "no ****, thats great!"

[KevinDyke]

A few questions...

1. The quick solution recommended in the guide, can you have multiple pages for example for different areas/agents?

2. Can you give a resource for a script for my callers to use in order to follow up and set the appointments? I'd rather not re-invent the wheel.

3. Jake, is it possible to have a private forum just for buyers?

Thanks!

Seconded, we should have a separate forum for sure!




Good going Kevin! How are you planning on converting the form leads to appointments?

This hasn't been a problem for me at all right now. They were hooked before I even mentioned appointment setting. One guy said he has done it in the past with poor results but he would be willing to try it. Right now all they seem to care about is getting the leads.

[Bob Ross]

Great progress Kevin keep us updated man. I'll probably start a private discussion, give me another day or so just keep it in here for now.

[Bob Ross]

Also, if anyone notices this thread has half as many pages now, it's because I increased the amount of posts per page 2x.

["Z"]

A few questions...

1. The quick solution recommended in the guide, can you have multiple pages for example for different areas/agents?

2. Can you give a resource for a script for my callers to use in order to follow up and set the appointments? I'd rather not re-invent the wheel.

3. Jake, is it possible to have a private forum just for buyers?

Thanks!

1. Unfortunately not, not without paying more - that's why I rolled my own, because I localize my ads down into a tight niche and have my pages match that targeting.

2. I'm working on putting together one right now for everyone to be able to reference, but the main idea is to call them up, find out more about their situation (are they looking to sell, or just curious about their homes value), then depending on what's going on, set them up with the agent by saying "the home value you received is a good gauge, but if you REALLY want to know what you're home is worth, you'll need an agent to stop by - would you like me to setup a phone appointment for you so you can get a customized home valuation done by one of our specialists in your area?"

Anyway - this is ultimately what you're wanting anyway (at least what the agent should want) - if you have a high converting agent, they can turn a good number of those into listings right away, the ones that aren't ready to list will at least go into that agent's pipeline as a warmed up database lead.

Hope that helps :)

[bluesky]

This looks interesting, can it be used to generate leads for investors that are offering to pay cash for your house, distressed buyers, etc?

[gordonr]

This looks really great !!!!

I just need help with a few answers for clarification.

1) Does the product provide a copy of the actual FB ad that has tested
out the best for conversions along with the image file?

2) Is the landing page template, including the lead converting sales copy, included?

3) It appears that you are using a landing page creator that is a bit costly, do you suggest an alternative that would do as good a job but be cheaper of free?

4) There was mention earlier in the thread of getting the leads into your "funnel". Does the product provide the pieces required to set up the "funnel" and if not, is there at least a detailed description so we can duplicate it?

5) Is the purpose of the "funnel" to get a more qualified lead instead of just a "valuation requester", or is there another purpose?

6) Does the product describe in detail how we can use the process for niches other than Real Estate, or do we have to be creative ourselves and figure it out?

Thank you very much in advance for your help :)

Sincerely,
Gordon

[neo0555]

Good questions gordonr, I'd like to see the answers to these as well.

And holy crap this is an expensive offer! No money back guarantee either?!

What If I get through this thing and realize it's not something I care/want to attempt?

I already know it's illegal to get any kind of referral/commission for providing a lead that turns into a sale. I just texted a real estate friend. I have no idea how many new daily 'seller' leads are going to pop up on a daily basis, let alone a weekly basis. I feel like on a daily basis not that many people are looking to sell their houses. So if I'm providing 'seller' leads at $30 a pop, I don't see how that's going to equal out to much on a month basis. Mainly because again, I don't see that, that many new people on a weekly basis are wanting to sell their house.

Also on top of the $70 price just to get this guide, it seems like it's going to take a good amount of outlay cash to get this thing going.

Please advise.

Cheers


This looks really great !!!!

I just need help with a few answers for clarification.

1) Does the product provide a copy of the actual FB ad that has tested
out the best for conversions along with the image file?

2) Is the landing page template, including the lead converting sales copy, included?

3) It appears that you are using a landing page creator that is a bit costly, do you suggest an alternative that would do as good a job but be cheaper of free?

4) There was mention earlier in the thread of getting the leads into your "funnel". Does the product provide the pieces required to set up the "funnel" and if not, is there at least a detailed description so we can duplicate it?

5) Is the purpose of the "funnel" to get a more qualified lead instead of just a "valuation requester", or is there another purpose?

6) Does the product describe in detail how we can use the process for niches other than Real Estate, or do we have to be creative ourselves and figure it out?

Thank you very much in advance for your help :)

Sincerely,
Gordon

[localbiz]

It took me less than 2 hours to find a broker to partner with and get a signed letter of understanding.

Helps that he is my cousin... LOL

He is head of his local board of Realtors.

[infoseek]

Same here in Florida

[Tommm]

As far as the lead capturing form/site, is it alright to have one domain and make sub domains for each realtor that way everyone has their own form and the leads are distinguishable or do you suggest we build a site for each client?
I'm looking forward to an answer to that one. With one domain with subdomains the locations can be more unique, and you aren't managing, updating and securing a bunch of WP installations. However, I'd think it not wise to personalize the subdomain with friendly, eager faces of the people that may call them. That's a great way to scare people away from submitting information. Most leads probably want a helpful robotic solution to start out. They don't want an big eager hand on their upper thigh on the first date.

["Z"]

This looks interesting, can it be used to generate leads for investors that are offering to pay cash for your house, distressed buyers, etc?

Yes, you should be able to, though your ad/offer will likely be different than we we talk about in the guide. But the same overall principles would apply.


This looks really great !!!!

I just need help with a few answers for clarification.

1) Does the product provide a copy of the actual FB ad that has tested
out the best for conversions along with the image file?

2) Is the landing page template, including the lead converting sales copy, included?

3) It appears that you are using a landing page creator that is a bit costly, do you suggest an alternative that would do as good a job but be cheaper of free?

4) There was mention earlier in the thread of getting the leads into your "funnel". Does the product provide the pieces required to set up the "funnel" and if not, is there at least a detailed description so we can duplicate it?

5) Is the purpose of the "funnel" to get a more qualified lead instead of just a "valuation requester", or is there another purpose?

6) Does the product describe in detail how we can use the process for niches other than Real Estate, or do we have to be creative ourselves and figure it out?

Thank you very much in advance for your help :)

Sincerely,
Gordon

1.Yes/No - Example ad copy is provided that is roughly what I use today, though it continually adapts to keep the ctr high and cost effective depending on the market and time of year. The image itself will also change depending on the market, though I give the specifics of what to look for in an image (actually I give the specifics on how to test multiple images to find the right one and the type that won in my ads).

2. Yes/No - A service that allows you to completely replicated the process is mentioned, and we will potentially be offering the headway theme files that I use in the future to those who are interested. The sales copy is dead simple and can be gathered from the service that is mentioned for free.

3. Landing page creator that I used is Headway + Gravity Forms + GeoMyWP - It costs more up from but doesn't have the recurring cost. For $50/month you can use the service I recommend in the guide and more than make your money back very quickly.

4. On your end, the funnel is basically the lead capture site with a follow up email providing the lead what you offer (a home valuation) - Otherwise, the idea behind the product is that you are then getting these leads to an agent who would market to them from there (if they are a high converting agent, they should already have these systems in place in some fashion).

5. The TrapFunnel is designed to get More leads and to be able to get better qualified leads as well (it actually serves both functions because of how it works)

6. The product uses Real Estate as the use case largely, as this is what I am currently using the process in - but at least 2 other industries are talked about in the guide and the process could readily be applied to another industry easily.


Good questions gordonr, I'd like to see the answers to these as well.

And holy crap this is an expensive offer! No money back guarantee either?!

What If I get through this thing and realize it's not something I care/want to attempt?

I already know it's illegal to get any kind of referral/commission for providing a lead that turns into a sale. I just texted a real estate friend. I have no idea how many new daily 'seller' leads are going to pop up on a daily basis, let alone a weekly basis. I feel like on a daily basis not that many people are looking to sell their houses. So if I'm providing 'seller' leads at $30 a pop, I don't see how that's going to equal out to much on a month basis. Mainly because again, I don't see that, that many new people on a weekly basis are wanting to sell their house.

Also on top of the $70 price just to get this guide, it seems like it's going to take a good amount of outlay cash to get this thing going.

Please advise.

Cheers

You get what you pay for ;) Great information comes at a cost, feel free to ask the other purchasers if they felt the product was worth while.

Guide teaches you how to generate leads for cheap and sell those leads at a mark up to professionals who would be wiling to buy them. You should be able to decide from there if that's something you're interested in - if not no worries :)

In regards to the legalities, all I know is that the laws vary greatly from state to state, but either way, you can find a way to be profitable, legal, and ethical all at the same time.

In regards to the quantity - I generate full contact information seller leads for $6/lead and get 10+ leads like that a day - at $24 profit per lead, you're looking at $240/day or $1,200/week easily. This can also be scaled up to encompass more markets/agents/etc... I'd say there is a fair amount of potential here, even excluding commission percentage structures. For one thing, you'd be surprised how many people are looking to sell their house, the other thing is not all the leads need to be looking to sell their house immediately for you to be able to sell the lead - smart agents look to build a long term relationship because the average person buys a new house every 5-7 years.

Cash outlay is minimal, especially compared to the profitability. You can be profitable with $5/day ad budget and $50/month service I recommend. If you are comfortable getting after the sales like some of these other guys in the forum have, then you can easily make back you initial investment and the cost of this product AND be profitable in your first month.

Like all products, the power of the information is only as good as the power of your action - so I think your question about if you don't care and if you don't want to do it is the most important. If this doesn't sound appealing to you, don't buy the product - if it does, get it, use it, and make a good amount of cash off of it.

There is no silver bullet - this product just gives you an insider perspective on something that is actually working day to day to generate leads in a real business.

Hope that helps! Let me know if you guys have any more questions.

["Z"]

About Kevin's Post about one domain and subdomains for each client...


I'm looking forward to an answer to that one. With one domain with subdomains the locations can be more unique, and you aren't managing, updating and securing a bunch of WP installations. However, I'd think it not wise to personalize the subdomain with friendly, eager faces of the people that may call them. That's a great way to scare people away from submitting information. Most leads probably want a helpful robotic solution to start out. They don't want an big eager hand on their upper thigh on the first date.

I use one install with pages that are setup like unique funnels. My main install is generic to the whole area, then I have pages that are specific to certain areas.

I would recommend that you have at least 1 unique domain per geographic area (and make it tied together with this funnel concept). You could use separate pages and forms to separate out agents in the same market, but you'll also want to have a good system for doing this. Especially when you start scaling up for an agent, because the best way to scale up is to target niches in the same geographic area and you'll want different funnels for those (so your backend could get confusing quick).

But to answer your question, it can be done, fairly easily using the setup I use at least - it'd be a little more difficult using the ready to go solution I talk about in the guide (or at least more costly).

[MikeGibson]

Z, you made the statement above: "I'd say there is a fair amount of potential here, even excluding commission percentage structures'. I have bought the 'Trap Formula Guide' and read all the posts, but can you give us some clarification on 'commission percentage structures' and a range of what that amount might be above and beyond the amount charged for the lead?

[Tommm]

To Z - are condo listings half or equally attractive as SFHs to teams and firms? Generally it should be easier and faster to sell a condo...

I'm making a decision to chose a large metropolitan population with a mix of properties including rentals or a more prosperous smaller city or suburban area with higher priced, fewer properties.

["Z"]

Z, you made the statement above: "I'd say there is a fair amount of potential here, even excluding commission percentage structures'. I have bought the 'Trap Formula Guide' and read all the posts, but can you give us some clarification on 'commission percentage structures' and a range of what that amount might be above and beyond the amount charged for the lead?

What we've talked about so far is: Charging for the lead (anywhere from $15-$30 depending on the lead, how qualified it is etc...), Charging for Appointment (Easily $200 if done right), and Some combination of the previous two PLUS a referral fee or a percentage of commission.

For the last one, it is not at all unreasonable to get 25% of the commission. This is generally done realtor to realtor, so you may need to find a way to partner with a broker to get it done, but it is definitely the most lucrative. For an agent to be comfortable with this, the lead will generally need to be VERY warm, ie, appointment set and they are fairly ready to do business.

Again, as we've talked about before - do your due diligence on the legalities of this kind of arrangement depending on the laws in your area.

Hope that helps :)

["Z"]

To Z - are condo listings half or equally attractive as SFHs to teams and firms? Generally it should be easier and faster to sell a condo...

I'm making a decision to chose a large metropolitan population with a mix of properties including rentals or a more prosperous smaller city or suburban area with higher priced, fewer properties.

It honestly depends on the agent - but mostly, I've seen them grouped into 3 major groups that are desirable:
1. Most Single Family Homes automatically are desirable
2. Luxury Single Family Homes - obviously desirable, but they take a specific kind of agent to be able to sell
3. High Value Condos - These are usually in high rises or at least in very desirable areas - they are only worthwhile when they have a high price tag.

This is our experience at least, if you want your most sure fire campaign to start, I'd go after high value Single Family Homes and then move into other markets as you have the capital to experiment.

[MikeGibson]

When you say 25%, is that 25% of the total commission or 25% of your client's commission, with the possibility that your client might be the listing agent, or both the listing agent and buyer's agent?


What we've talked about so far is: Charging for the lead (anywhere from $15-$30 depending on the lead, how qualified it is etc...), Charging for Appointment (Easily $200 if done right), and Some combination of the previous two PLUS a referral fee or a percentage of commission.

For the last one, it is not at all unreasonable to get 25% of the commission. This is generally done realtor to realtor, so you may need to find a way to partner with a broker to get it done, but it is definitely the most lucrative. For an agent to be comfortable with this, the lead will generally need to be VERY warm, ie, appointment set and they are fairly ready to do business.

Again, as we've talked about before - do your due diligence on the legalities of this kind of arrangement depending on the laws in your area.

Hope that helps :)

["Z"]

When you say 25%, is that 25% of the total commission or 25% of your client's commission, with the possibility that your client might be the listing agent, or both the listing agent and buyer's agent?

25% of the client's commission - and generally only on the side that you got them the lead for I believe (in this case the listing side) unless you also got them the buyer side as well.

[KevinDyke]

About Kevin's Post about one domain and subdomains for each client...



I use one install with pages that are setup like unique funnels. My main install is generic to the whole area, then I have pages that are specific to certain areas.

I would recommend that you have at least 1 unique domain per geographic area (and make it tied together with this funnel concept). You could use separate pages and forms to separate out agents in the same market, but you'll also want to have a good system for doing this. Especially when you start scaling up for an agent, because the best way to scale up is to target niches in the same geographic area and you'll want different funnels for those (so your backend could get confusing quick).

But to answer your question, it can be done, fairly easily using the setup I use at least - it'd be a little more difficult using the ready to go solution I talk about in the guide (or at least more costly).


I see the theme and addons you mention above which seems like a great way to have multiple sub domains for each area/location. You say "but you'll also want to have a good system for this..." in regards to having multiple forms. Is the system you recommend a good system or do we need something else to facilitate multiple agents as to not get confused?

Also, the site you mention in the guide that has turn key sites seems great, but do they offer the ability to have multiple domains or websites under one account? I can see paying $50 a month PER agent as a hassle. Also, the site says it automatically provides home value reports. This seems like a huge benefit if true, otherwise the agents would have to do them right? Looks like there are some pro's and con's for both setups.

Earlier when you mentioned what to charge per lead, you said you obviously dont charge $15-$30 for just the addresses. Are those worth anything and if so how much?

[Bob Ross]

I see the theme and addons you mention above which seems like a great way to have multiple sub domains for each area/location. You say "but you'll also want to have a good system for this..." in regards to having multiple forms. Is the system you recommend a good system or do we need something else to facilitate multiple agents as to not get confused?

Also, the site you mention in the guide that has turn key sites seems great, but do they offer the ability to have multiple domains or websites under one account? I can see paying $50 a month PER agent as a hassle. Also, the site says it automatically provides home value reports. This seems like a huge benefit if true, otherwise the agents would have to do them right? Looks like there are some pro's and con's for both setups.

Earlier when you mentioned what to charge per lead, you said you obviously dont charge $15-$30 for just the addresses. Are those worth anything and if so how much?

Personally I don't see any reason to use the service, I think just partnering with a Realtor (not just an agent) is ideal since they have the resources to generate the reports.

[Michael]

I purchased the $50 service listed in the report yesterday but the owner asked what my lic number was and I told him I was not an agent. Have not heard back yet.

[KevinDyke]

I purchased the $50 service listed in the report yesterday but the owner asked what my lic number was and I told him I was not an agent. Have not heard back yet.

Interested in what happens here. Do you need to be an agent?

I'm thinking the extra work and money involved in having a domain with sub domains is worth it but I just thought of another way around that. What if we break each of our clients up into zip codes and all leads that come in from their area they would get? So all of our ads from each client would go to the same form on one site and we would just organize by area and give them to the appropriate client. Just thinking out loud here. I'm still looking into how to set up the apps that were mentioned.


EDIT:
Can someone try to explain the apps a bit for me. So I think we would use the GEO one to have them put in the first set of info. Does this collect that data for us? Does it then redirect to our gravity form with the additional info? All we really want on the page is a nice background and the form correct? Does headway allow this or should we flesh out the site a bit?

Sorry for the flood of questions Z!

[Tommm]

To Z - "The same kind of leads generated from sites like zillow.com can cost up to $200 or more!" Unqualified leads generated from landing pages are really the same kind of $200 leads generated by Zillow? Really? Would you give us a broader view of Zillow's pricing if I were a Premier Agent? Maybe you can help us to a page that details the cost structure of leads. Why do I ask? So I can better form my unique selling position to teams and brokerages and yet not undervalue the leads I collect. I would rather receive something nearer $200 than $30.

1. Are Zillow leads exclusive or can they be sold several times like a service magic lead?
2. What are the reasons for the differences in the costs of these leads and are there discounts for larger volume purchases? Are there defined qualities of leads like 'good', 'better' and 'best' that lead buyers know before paying for them?

As I'm searching, here is a candid variety of opinions about buying leads that can help us with sales objections: http://www.zillow.com/advice-thread/Buying-Leads/325198/ From March 2010: "...Some companies have people interested in finding the value of their homes, sign in and then sell their contact info as a lead.
I do have friends that run their business from the internet lead generating websites. Just beware!" and so on.

[Vikuna]

To Z - "The same kind of leads generated from sites like zillow.com can cost up to $200 or more!" Unqualified leads generated from landing pages are really the same kind of $200 leads generated by Zillow? Really? Would you give us a broader view of Zillow's pricing if I were a Premier Agent? Maybe you can help us to a page that details the cost structure of leads. Why do I ask? So I can better form my unique selling position to teams and brokerages and yet not undervalue the leads I collect. I would rather receive something nearer $200 than $30.

1. Are Zillow leads exclusive or can they be sold several times like a service magic lead?
2. What are the reasons for the differences in the costs of these leads and are there discounts for larger volume purchases? Are there defined qualities of leads like 'good', 'better' and 'best' that lead buyers know before paying for them?

As I'm searching, here is a candid variety of opinions about buying leads that can help us with sales objections: http://www.zillow.com/advice-thread/Buying-Leads/325198/ From March 2010: "...Some companies have people interested in finding the value of their homes, sign in and then sell their contact info as a lead.
I do have friends that run their business from the internet lead generating websites. Just beware!" and so on.

Yes, I agree, knowing more about it as a marketer can make a big difference in the bottom line. Hopefully Z will answer this one, after all, he is the one with the experience,

Eva

[Tommm]

I’d like to bring this site to the attention of those interested in this thread. http://realestateleads.net/ They seem to offer both buyer and seller leads mixed together in silver, gold and platinum price options. 20-40 leads per month cost 17-35 apiece ($17 assuming you do get 40 leads per month). 75-140 leads per month is 10-18 apiece, and 160-280 leads per month are 8.90-15 apiece. Maybe it *is* fair of them to point out that many buyer leads may become seller leads, and really, that would be an even more valuable lead to culture that just a seller lead.

Now imagine, you and I have been in the RE business for only as long as this thread is old, and, in fact, I am now looking for the cost of seller leads to define my unique selling position. Our USPs should be strong without even trying to define it given the amazing information in the main guide. However, after only a few days in the RE business as a Realtor or agent, I found http://realestateleads.net/ with hardly any effort at the top of Bing. Now, keep imagining with me. This is the video on their site, but here is the YT address: http://www.youtube.com/watch?v=d4QMwyZzyZo With your imagination cap still on and plugged in, and you are a new or maybe an experienced agent enrolled in the hard knocks curriculum, how would you respond to the information within this sales video when compared to my offer to receive seller leads for $15-30 each? OK, another question. You are still the RE agent or realtor. If you knew about http://realestateleads.net/, how would you feel if a bright-as-a-penny marketer offered to give you these qualified seller leads in exchange for a 25% commission? To answer these questions, carefully listen to the details of the video that is now about a year old already. Are you going to go for the $15-30 seller leads or feel good about letting go of 25% commission or will you chose http://realestateleads.net/? Though you have already read the Trap Formula, I don’t think you can make a good decision until you have *carefully* listened to this video. Which would you chose? Thoughts or opinions, anyone?

[etrin]

Hi Tommm,

I looked at the lead site you referenced above and it seems they only offer buyer leads.

As a licensed broker I can tell you for a fact that listing leads are way more valuable than buyer leads - the agent has a chance to double end the commissions if they secure the buyer as well. The sellers may also be looking to move into another property etc.

[seattlethomas]

If you want to get 25% of the agent's commission, you have to do more than just generate basic lead. You need to do a follow up and possibly set up an appointment for your agent. Think a legitimate referral, not just a name tag.

Regarding that video or anyone else's lead generation site, totally irrelevant. Most of savvy agents/brokers will try NEW source of leads to see how good they are. If they are good, you're in the money. If not, you're gone regardless of how much they cost, commission percentage or not.

Also remember, you will be investing your own cash to test the waters, the agent has NOTHING to lose.

[Tommm]

Hi Tommm,

I looked at the lead site you referenced above and it seems they only offer buyer leads.

As a licensed broker I can tell you for a fact that listing leads are way more valuable than buyer leads - the agent has a chance to double end the commissions if they secure the buyer as well. The sellers may also be looking to move into another property etc.

Great! You are a broker. Of course, a seller lead is more valuable; buyers suck a lot of time from you, but a seller lead is only worth twice the price? There is evidence out there that $45 is common and many service magic leads are about that range, though sold as many as four times. These, however, are exclusive leads like ours. The video claims to attract buyer and seller leads, but in what proportion I may find out tomorrow on the phone. I'd encourage you to absorb the video, and I know your opinion would be easy to conclude once you see it. Ah, you may want to take advantage of it yourself...

[Tommm]

If you want to get 25% of the agent's commission, you have to do more than just generate basic lead. You need to do a follow up and possibly set up an appointment for your agent. Think a legitimate referral, not just a name tag.

Regarding that video or anyone else's lead generation site, totally irrelevant. Most of savvy agents/brokers will try NEW source of leads to see how good they are. If they are good, you're in the money. If not, you're gone regardless of how much they cost, commission percentage or not.

Also remember, you will be investing your own cash to test the waters, the agent has NOTHING to lose.

Right, seattlethomas, I would have to do more for my 25% just as you say, but that is almost no work at all to do compared with the routine followup and weeks of nurturing a seller lead; agents do that everywhere everyday. From an agent's point of view it would seem an enormous rip to hand over all that for what little I would need to do to fully qualify the seller lead beforehand.

Regarding lead sources, a lead is qualified or not so qualified, and it reasonably matters little from which new source, system, brand or salesman they have arrived. Think of it, if they are raw and unqualified, or fully qualified, the respective ratio of good or poor leads will be mostly the same. I am not looking forward to being tried as a NEW source of leads if the proportion of good to poor is going to be mostly identical. That would mean, yes, I will be "gone". Therefore, the only way to sell these leads consistently, that is, to make a kind of business out of it, is to fully qualify all the leads first, not to just send them the same raw mix of listing leads.

Now, if I have chosen to fully qualify my generated leads before presenting them for sale, what happens to that - 1. low ad spend on FB plus 2. the cost of my time to chase and qualify each lead?

[Jeff]

Looks like this front row seat is open, think I'll grab it and watch this classic case of analysis paralysis unfold.

["Z"]

I see the theme and addons you mention above which seems like a great way to have multiple sub domains for each area/location. You say "but you'll also want to have a good system for this..." in regards to having multiple forms. Is the system you recommend a good system or do we need something else to facilitate multiple agents as to not get confused?

Also, the site you mention in the guide that has turn key sites seems great, but do they offer the ability to have multiple domains or websites under one account? I can see paying $50 a month PER agent as a hassle. Also, the site says it automatically provides home value reports. This seems like a huge benefit if true, otherwise the agents would have to do them right? Looks like there are some pro's and con's for both setups.

Earlier when you mentioned what to charge per lead, you said you obviously dont charge $15-$30 for just the addresses. Are those worth anything and if so how much?

The system I have would be fine, more so what I mean is just making sure that you think on the front end when setting it up that you're able to clearly see which form/leads go to what agent - you can definitely do this, I was just meaning that you'd want to make sure to pay attention to that so that the backend doesn't become super confusing.

The last time I used that system it did not offer the ability to manage multiple under one account no, and you would definitely need to pay $50/month per every site that you'd setup with them. This is why I rolled my own solution in the long run. When you want to scale this really big, you'd definitely want to move away from that solution, but I mention it because I think it's great for quick action.


I purchased the $50 service listed in the report yesterday but the owner asked what my lic number was and I told him I was not an agent. Have not heard back yet.

If needed, what I would recommend doing is finding your most likely agent to partner with, setting up the site with their information (again if it's needed) - you can always change it to a different agent in the long run if the first one doesn't work out, but that would be the simplest solution to me. You still maintain control of it, etc... you just have a license number you can use (with their agreement to this btw, don't do this without them being aware of it).


Interested in what happens here. Do you need to be an agent?

I'm thinking the extra work and money involved in having a domain with sub domains is worth it but I just thought of another way around that. What if we break each of our clients up into zip codes and all leads that come in from their area they would get? So all of our ads from each client would go to the same form on one site and we would just organize by area and give them to the appropriate client. Just thinking out loud here. I'm still looking into how to set up the apps that were mentioned.


EDIT:
Can someone try to explain the apps a bit for me. So I think we would use the GEO one to have them put in the first set of info. Does this collect that data for us? Does it then redirect to our gravity form with the additional info? All we really want on the page is a nice background and the form correct? Does headway allow this or should we flesh out the site a bit?

Sorry for the flood of questions Z!

My recommendation is that you have one domain per area, and just use pages to segment the realtors - you can name them what you need to in the backend for your reference.

You can offer zip code exclusivity, that's fairly common in real estate marketing services, however, FYI, I market in some very specific zip codes and I very often get people submitting information from zip codes I'm not marketing in.

For this system specifically, I think it just makes more sense to just separate your ad campaigns by the agent you're marketing for, separate the pages as well, and separate the form as well.

I'm not positive what you mean by Apps, maybe you're meaning plugins?

Headway - this is a theme framework that allows you to build out the pages themselves fairly readily. Not completely necessary, but it's what I use, so I figured I'd mention it.

Gravity Forms - this is the plugin I use for forms, when setup correctly, it lets you collect information at EVERY step of the process and is just overall very adaptable to adjustments etc...

GeoMyWP - this plugin's SOLE use in this process, is to show a map with a pointer on the property that was entered - it's the only plugin i've found that does this in a way that integrates with gravity froms.

No need to flesh out the site - I'd recommend a standard privacy policy, terms of service, etc... but no real content needed. It's basically completely just a squeeze funnel.


To Z - "The same kind of leads generated from sites like zillow.com can cost up to $200 or more!" Unqualified leads generated from landing pages are really the same kind of $200 leads generated by Zillow? Really? Would you give us a broader view of Zillow's pricing if I were a Premier Agent? Maybe you can help us to a page that details the cost structure of leads. Why do I ask? So I can better form my unique selling position to teams and brokerages and yet not undervalue the leads I collect. I would rather receive something nearer $200 than $30.

1. Are Zillow leads exclusive or can they be sold several times like a service magic lead?
2. What are the reasons for the differences in the costs of these leads and are there discounts for larger volume purchases? Are there defined qualities of leads like 'good', 'better' and 'best' that lead buyers know before paying for them?

As I'm searching, here is a candid variety of opinions about buying leads that can help us with sales objections: http://www.zillow.com/advice-thread/Buying-Leads/325198/ From March 2010: "...Some companies have people interested in finding the value of their homes, sign in and then sell their contact info as a lead.
I do have friends that run their business from the internet lead generating websites. Just beware!" and so on.

Zillow's stuff is somewhat confusing - but I can tell you how it works for us. We pay a monthly fee to market in specific zip codes, some level of this fee also goes to promote our listings and give us exclusive access to the leads that our listings generate (yes, they sell OUR leads back to us basically). When I factor what we spend vs the number of leads we receive, that's anywhere from $100-$200 depending on the month (we don't always receive the same number of leads). The leads we receive will be a combination of leads that were generated outside of our listings and leads that were generated from our listings.

For our listings, the leads we get are exclusive to us.

For leads we get off of other listings because of our advertising, those will often be given to multiple people.

Anyway - hope that helps - I always try and mentally restructure whatever payment model each site uses into a consistent Cost Per Lead so that I can compare sources more readily. Zillow doesn't charge per lead, but their effective cost per lead for US is about $100-$200.

There is no distinction between crap leads and quality leads for zillow, though generally we've found them to be pretty good leads overall.

Thanks for the site link with objections - just like in this industry, there's always a vocal group of people that either don't take action or try to blame something other than themselves for not getting stuff done. Many people talking about lead sources justify their lack of success by blaming the quality of the leads, but in the words of Alec Baldwin in Glengarry Glenross "The leads are weak?! You're weak!" LOL - Anyway - find the right realtor, work with them to find out what they are really looking for in leads like this and I'm sure you can use this general method to provide it to them and make some good money in the process :) Thanks again for the link Tommm - it's good to know what to expect to hear as objections.


I’d like to bring this site to the attention of those interested in this thread. http://realestateleads.net/ They seem to offer both buyer and seller leads mixed together in silver, gold and platinum price options. 20-40 leads per month cost 17-35 apiece ($17 assuming you do get 40 leads per month). 75-140 leads per month is 10-18 apiece, and 160-280 leads per month are 8.90-15 apiece. Maybe it *is* fair of them to point out that many buyer leads may become seller leads, and really, that would be an even more valuable lead to culture that just a seller lead.

Now imagine, you and I have been in the RE business for only as long as this thread is old, and, in fact, I am now looking for the cost of seller leads to define my unique selling position. Our USPs should be strong without even trying to define it given the amazing information in the main guide. However, after only a few days in the RE business as a Realtor or agent, I found http://realestateleads.net/ with hardly any effort at the top of Bing. Now, keep imagining with me. This is the video on their site, but here is the YT address: http://www.youtube.com/watch?v=d4QMwyZzyZo With your imagination cap still on and plugged in, and you are a new or maybe an experienced agent enrolled in the hard knocks curriculum, how would you respond to the information within this sales video when compared to my offer to receive seller leads for $15-30 each? OK, another question. You are still the RE agent or realtor. If you knew about http://realestateleads.net/, how would you feel if a bright-as-a-penny marketer offered to give you these qualified seller leads in exchange for a 25% commission? To answer these questions, carefully listen to the details of the video that is now about a year old already. Are you going to go for the $15-30 seller leads or feel good about letting go of 25% commission or will you chose http://realestateleads.net/? Though you have already read the Trap Formula, I don’t think you can make a good decision until you have *carefully* listened to this video. Which would you chose? Thoughts or opinions, anyone?

I'm on a limited connection here so I'm unable to watch the video - but my initial thoughts are: 1. I'd recommend targeting top producing agents in the first place, not new agents - top producing agents have the money to throw at leads and also have the ability to convert them which keeps your relationship alive. 2. When you're working with the right people, competing lead sources aren't really competing lead sources... it's 100% about ROI on a case by case basis. If you want to charge me $1,000 for a lead and you can make me believe that I'll close deals on it every time, we might just have a deal... because our price point easily gives us a 300% ROI in that cost. Anyway, target the right people, and competition isn't really even competition in many cases (because they'll often just buy from both!)


Right, seattlethomas, I would have to do more for my 25% just as you say, but that is almost no work at all to do compared with the routine followup and weeks of nurturing a seller lead; agents do that everywhere everyday. From an agent's point of view it would seem an enormous rip to hand over all that for what little I would need to do to fully qualify the seller lead beforehand.

Regarding lead sources, a lead is qualified or not so qualified, and it reasonably matters little from which new source, system, brand or salesman they have arrived. Think of it, if they are raw and unqualified, or fully qualified, the respective ratio of good or poor leads will be mostly the same. I am not looking forward to being tried as a NEW source of leads if the proportion of good to poor is going to be mostly identical. That would mean, yes, I will be "gone". Therefore, the only way to sell these leads consistently, that is, to make a kind of business out of it, is to fully qualify all the leads first, not to just send them the same raw mix of listing leads.

Now, if I have chosen to fully qualify my generated leads before presenting them for sale, what happens to that - 1. low ad spend on FB plus 2. the cost of my time to chase and qualify each lead?

Hey Tommm, I'm having a hard time following you on this one, but I wanted to offer some clarification.

When talking about the 25% idea - you want to think of it as a referral fee. The idea is not between cheap leads and expensive leads, the idea is between... I can ONLY have this specific lead if I agree first to pay 25% of any resulting commission... Which is better 100% of nothing or 75% of something? The right agents (top producers) will see that (they already do on a daily basis) and go for the arrangement.

I honestly think the biggest hurdle for that one is the legalities of it - if you can figure that out, realtors are VERY used to referral fees.

Second thing - if you setup the funnel like advised in the guide, your leads are already more qualified than most sources. They would also be exclusive. Honestly, you don't HAVE to do anything else for these leads to be valuable (not all of them will be equally valuable, but the system itself will tell you who is a warmer lead or not based on the criteria they select).

In regards to follow up - this is all about finding that balance - you can definitely make it more profitable by doing some qualifying of the lead (mainly making sure contact info works and talking to the person to verify their current needs) - but, in the long run, it's like any business decision - you'll want to be able to outsource it and still have your end result be profitable.

Overall, I think your best bet is to get the minimum viable product launched, talked to some realtors, and move on from there. Getting feedback from the people giving you money is going to be way more valuable than the theories you can come up with on the front end.

Hope that helps!


Looks like this front row seat is open, think I'll grab it and watch this classic case of analysis paralysis unfold.

Enjoy the show Jeff :)

[Mr Subtle]

"Z"... Are you emailing or printing out/mailing the report to the homeowner?

[Michael]

If needed, what I would recommend doing is finding your most likely agent to partner with, setting up the site with their information (again if it's needed) - you can always change it to a different agent in the long run if the first one doesn't work out, but that would be the simplest solution to me. You still maintain control of it, etc... you just have a license number you can use (with their agreement to this btw, don't do this without them being aware of it).

For the time being if they charge my credit card after the trial without setting up my acct I will be forced to file a credit card fraud charge against them with my bank and authorize.net. I emailed them again yesterday with no response again. I don't think he likes what my intentions were...

But I have already made a demo site of my own with a lead generation page that looks as good as the source mentioned above. I don't have Gravity Forms yet but for the time being I am just using a modified Contact Form 7, which is free, along with a premium real estate theme that integrates with MLS that I had for a while. I plan to start out by offering to set up the system on the Broker's domain and tell them how to use it, for a fee. All I have to do then is clone the whole WP site onto their domain (takes 5 minutes) and make some minor changes, unless they pay me to fully customize the site for them. I will include some facebook and postcard ad templates I come up with, and offer mailing services if they don't want to handle it themselves.

This way I don't bother with selling leads. I am selling a fully built system for them.

[KevinDyke]

For the time being if they charge my credit card after the trial without setting up my acct I will be forced to file a credit card fraud charge against them with my bank and authorize.net. I emailed them again yesterday with no response again. I don't think he likes what my intentions were...

But I have already made a demo site of my own with a lead generation page that looks as good as the source mentioned above. I don't have Gravity Forms yet but for the time being I am just using a modified Contact Form 7, which is free, along with a premium real estate theme that integrates with MLS that I had for a while. I plan to start out by offering to set up the system on the Broker's domain and tell them how to use it, for a fee. All I have to do then is clone the whole WP site onto their domain (takes 5 minutes) and make some minor changes, unless they pay me to fully customize the site for them. I will include some facebook and postcard ad templates I come up with, and offer mailing services if they don't want to handle it themselves.

This way I don't bother with selling leads. I am selling a fully built system for them.

Hmm interesting. What are you planning on charging for this?

[Mr Subtle]

"Z"... I'm curious as to how many leads you have to go through (on average) to get a listing? Also, of these listings your team gets what percentage of them end up resulting in a sale?

[Michael]

Hmm interesting. What are you planning on charging for this?

Need to test and refine. See if I can sell it for a couple hundred then polish it up with fancy sales page, video, etc. I am in process of emailing hundreds of brokers/agents now. Have it set to email every 15 seconds automatically so will take some time but seems to work best that way for me. But even if it is cheap it is still a great doorway for mailing and printing services. And web design of course. I have already sold the RE site by itself for a couple hundred already a couple times. Just never really promoted it too much.

[Mr Subtle]

This way I don't bother with selling leads. I am selling a fully built system for them.
And therefore leaving a TON of money on the table (based on what I've read so far in this thread).

Not sure why anyone wants to constantly bust his/her butt to get a client for a one-off sale. To me that's crazy.

Monthly residual is a beautiful thing. (I sell a product to real estate agents (and now dentists) based on the residual concept.) My guess is, if you can find 4 or 5 realtors/teams/brokerages that are cranking out a lot of sides and manage getting leads for them, you could end up making a nice monthly income.

[MikeGibson]

In addition to selling leads to an agent/broker, can you share what products/services you'd suggest to create the 'monthly residual'? Thanks!


And therefore leaving a TON of money on the table (based on what I've read so far in this thread).

Not sure why anyone wants to constantly bust his/her butt to get a client for a one-off sale. To me that's crazy.

Monthly residual is a beautiful thing. (I sell a product to real estate agents (and now dentists) based on the residual concept.) My guess is, if you can find 4 or 5 realtors/teams/brokerages that are cranking out a lot of sides and manage getting leads for them, you could end up making a nice monthly income.

[Dennis]

Michael,

Take a step back and look at the bigger picture.

I would highly encourage you to follow the method and sell leads instead of the websites. You’re talking about earning a few hundred dollars one-time, when you could be earning a few thousand quickly… and residually.

In fact, just a small handful of agents could lead to a great monthly income without having to kill yourself selling and fulfilling tons of different services.

If you follow through on your plan, I’m afraid that you’d be stepping over dollars to pick up pennies, and be back in this forum in the near future looking for the next thing to add in because you ran out of things to sell or people to sell to and you’ll be exhausted from chasing prospects, not making the money you want to be making.

Just my gut impression.

Dennis

[Michael]

Michael,

Take a step back and look at the bigger picture.

I would highly encourage you to follow the method and sell leads instead of the websites. You’re talking about earning a few hundred dollars one-time, when you could be earning a few thousand quickly… and residually.

In fact, just a small handful of agents could lead to a great monthly income without having to kill yourself selling and fulfilling tons of different services.

If you follow through on your plan, I’m afraid that you’d be stepping over dollars to pick up pennies, and be back in this forum in the near future looking for the next thing to add in because you ran out of things to sell or people to sell to and you’ll be exhausted from chasing prospects, not making the money you want to be making.

Just my gut impression.

Dennis

I will see how it evolves. I have sold leads before (not to realtors) and it can be a PIA. I will see how many quality leads I can really get via facebook for example. I have done a lot of paid ads and FB has consistently been the worst of them all for conversions. I will see how it progresses. And who says I can't make residual income with print and mailing services related to this method?

[KevinDyke]

Ok I am almost done setting everything up in the backend. There is a learning curve because I've never used these plugins before they do offer tons of features. I am not noticing that there is a form for each step, which I have set up. The problem is the entire leads data is split up between all of these forms meaning we have to piece the data together. So we would have to take the right address, find the right name, email, etc. and then send it off as one lead. I can see this being a pain. Z, is there an easier way or am I looking at this wrong? I would like all the forms to link together to give me the leads complete.

I'm starting this for 2 Brokers today and tomorrow and I'm going to ask for $30 per lead on an agreed upon number of leads per month. How does that sound? Also, I still dont know what to do/charge for incomplete leads (addresses only). Give them for free as an added bonus?

[Bob Ross]

PLEASE CONTINUE DISCUSSION HERE IN THE PRIVATE AREA (http://bobrossoffline.com/forum/showthread.php?3169-quot-TrapFunnel-quot-Real-Estate-(and-Home-Improvement)-Lead-Generation-Guide)

I copied this thread over there so we won't lose momentum. If you can't see the content and have paid for the product, I need to manually add you to the private area, just post and let me know to add you.

[MikeGibson]

Please add me: MikeGibson

[Ashton]

Please add me to the private area.

Thanks,
- Ashton

[golfer16]

Please add me to the private area.

Thanks,
Bryan

[LarryA]

I can't see the content.

[Ashton]

I can't see the content.


If you can't see the content and have paid for the product, I need to manually add you to the private area, just post and let me know to add you.

Hope that helps!
- Ashton

[Bob Ross]

........ added!

[chy]

Please add... Thanks!

[Bob Ross]

chy you're good to go

[alphamm]

Please add mee: alphamm

[j2chris]

Please add me

[Bob Ross]

adding now!

[Grant]

Please add me as well. Thanks.

[Bob Ross]

Please add me as well. Thanks.

You're all set now Grant

[scc42]

please add me also.... Thanks!

[billboardguy]

Hi Jake, please add me, thanks

[Danny]

Please add me as well. Thanks!

[beepbeep]

Please add me. Thanks

[Bob Ross]

alll added!!!!!!!!!!

[gordonr]

Would like to get some helpful feedback from "Z" :-)

It is know that the more info you ask for from a potential "lead" the lower the percentage of "opt-ins" you get, so please give your expert feedback on the following:

1) For your current campaign model, what info are you asking the "leads" to provide?

2) If you're not currently asking for the following, what impact on the results would asking for this info have percentage wise on your current typical 10 lead per day campaign?
If you ask for Name (at least first name), and phone number.

3) If asking for the Name, is it better to ask for first name only or full name?

Thank you very much in advance :-)

[ultimas]

Hi Jake,

Please add me to the private TrapFunnel forum (Sean Payne). Thanks.

Cheers,
Sean

[Bob Ross]

Hi Jake,

Please add me to the private TrapFunnel forum (Sean Payne). Thanks.

Cheers,
Sean

Adding you right now my friend.

[goodkarmaguy]

Please add me.

Thanks

[Bob Ross]

Please add me.

Thanks

..... all good

[cbuckley00]

Please add me. Thank you.

[Bob Ross]

Please add me. Thank you.

added you this morning, you should be able to see it

[me2u2]

Please add to new forum sir!

Thanks for talking the time.

[Bob Ross]

Please add to new forum sir!

Thanks for talking the time.

no problem, adding you right now it should be visible within a minute.

[griffin82]

Please add me also.
Thx

[Bob Ross]

Please add me also.
Thx

You're all set now

[xichabodx]

Just purchased! Looking forward to get started and be added!

Thanks, Jake & "Z"!

[Bob Ross]

Just purchased! Looking forward to get started and be added!

Thanks, Jake & "Z"!

Hey stranger, adding you now bud!

[sb274]

Hi Jake- Please add me. Thanks!

[Bob Ross]

Hi Jake- Please add me. Thanks!

added!!!!!

[kharrison]

Me too please; thank you!

[stevelach1]

hey Jake can you add me too thanks!

[Bob Ross]

............ all added

[Neil]

Hey Jake... add me too please ;>)

[Bob Ross]

Neil you're good to go!

[neo0555]

Please add...

Cheers

[yomp]

Morning Jake,

Please add me to the private TrapFunnel forum (Michael Osbourne). Thanks.

-Michael

[BillHus]

Been sitting on this a few weeks and I'm about to setup my funnels for my Aunt who is an agent. Can I be added to the Private forum Jake.....thanks.

[Bob Ross]

.............. all set!

[oldtruck]

Count me in for the private TrapFunnel forum as well. Thanks!

[JamesHenry]

Please add me- Thanks

[Bob Ross]

.............. all added!

[jtaylor]

Hello Jake,

I forgot to ask to be added to the private forum. I purchased Trap Funnel the day it came out on August 1st. Would you please add me?

Take Care,
Joseph

[Bob Ross]

Hello Jake,

I forgot to ask to be added to the private forum. I purchased Trap Funnel the day it came out on August 1st. Would you please add me?

Take Care,
Joseph

Well aren't you a slowpoke!

Taking care of it right now

[jtaylor]

Why yes, yes I am... lol

[target]

Hi Bob,

Purchased last week. Can I get in private forum?

Thanks, Dino

[mpthink]

Is this still effective today? Are there any income testimonials?

Thanks,
Marvin