I just saw on youtube an excellent webinar featuring Frank Kern where he goes into detail about utilizing a mailing list and how he drove in customers to his wife’s new fitness center.
I laughed at him paying $400+ for leads from infousa.com since we have access to infofree, but it doesn’t matter. He explains his reasoning for designing the postcard with multiple methods of responding, which is REALLY REALLY GOOD and worth watching the first 45 minutes or so of this. Don’t pay any attention to the rest of the webinar, just the part where Kern is talking in the beginning.
You’ll really appreciate this I’m sure.