Check these guys out

[rugman]

Found this today on CL - looking for reps:

http://inyourface-advertising.com/index.html

[Mister Natural]

Nice site seems well thought out.
They do make some good points under their BENEFITS tab.
They charge $900 for a small ad and $1200 for the larger delivered to 10,000.

Then they add this line:
"In actuality, you only pay a distribution cost of $.09¢ per home, hand-delivered".

Which breaks down to $10.80 per hour, figuring a healthy person can hit 2 houses every minute which is 120 per hour.
120 per hour times .09 cents = $10.80 per hour.
10,000 divided by 120 per hour would take about 84 hours for distribution.
84 hours times a rounded up number of $11.00 per hour = $924.00.
Almost HALF of the EDDM cost to deliver 10,000. You save $800 with do it yourself delivery.

Looks like they are using 24 small ads per card. Wow! 24 x $900 = $21600.

$21600 - $1000 for delivery and also subtract $3600 for printing... leaves you with $17,000.00 PROFIT.
Sounds good right?

Now, all's you need is 24 businesses to give you $900 and,,,
a team of people to pass them out.

$900 would be a tough sell in the beginning until the method became popular and well known.
If you can organize all that,,, there's money to be made.

[Vikuna]

SIZE A (LEFT): 6.37" X 4"
Delivery to Zone of Choice (only .12 per home)

SIZE B (ABOVE): 6.37" X 2.25"
Delivery to Zone of Choice (only .09 per home)

Wow, those are HUGE door hangers, who does the printing and for how much?

Eva

[Mister Natural]

SIZE A (LEFT): 6.37" X 4"
Delivery to Zone of Choice (only .12 per home)

SIZE B (ABOVE): 6.37" X 2.25"
Delivery to Zone of Choice (only .09 per home)

Wow, those are HUGE door hangers, who does the printing and for how much?

Eva

printplace.com

10,000 14pt UV gloss color front and back is $3532. Hence my rounded up number of $3600 plus $1000 = $4600 in expenses up above. Not counting shipping cost,,,, a few more hundreds.

Could leave you $17,000 in profit. (dream on)

I think I would cut those prices in half or even more to get them out and established. So instead of $17,000 I think $7000 from one campaign is a nice little payday.

[Vikuna]

printplace.com

10,000 14pt UV gloss color front and back is $3532. Hence my rounded up number of $3600 plus $1000 = $4600 in expenses up above. Not counting shipping cost,,,, a few more hundreds.

Could leave you $17,000 in profit. (dream on)

I think I would cut those prices in half or even more to get them out and established. So instead of $17,000 I think $7000 from one campaign is a nice little payday.

$3,562!!! Talk about expensive and your "dream on" comments is just that, a dream. Offering an intro price at half off ($450) sounds like a great strategy though. But I also believe making each advertiser a web page on YOUR site (and giving it monetary value) but also giving it away for free (if they sign up for 3 months) would make it easier to sell,

Eva

[Mister Natural]

I think 5000 which would take 40 hours for distribution is much more realistic.
Unless you have access to bunch of high school kids to pass them out. Possibly a girl's volleyball team? One of those sports where only about 10 or 12 kids participate. Then you could knock out 10,000 in eight hours and support the team with a nice contribution. And still save compared to the cost of EDDM.

[rugman]

Here is the CL ad
http://newjersey.craigslist.org/web/4437942051.html

[Mister Natural]

well... the numbers have always appealed to me and sound pretty good.

Even at $400 per ad times 24 ads comes to $9600. Minus expenses you could pocket $5000 bucks.
Certainly nothing to ignore.
I think they'd be a great compliment to postcards. I'm giving this some serious consideration.

[Bob Ross]

I think I can create a 3' long doorhanger if I wanted, can you imagine getting something that big hanging on your doorknob?

[seattlethomas]

It's funny, but when we discussed door hangers last year, I saw a local (Seattle area) door hanger with few ads on it... It was a good idea, but is it really feasible? What are the costs of distributing 10,000 door hangers?

I guess, if you hire your own crew it could be comparable to EDDM. The positive is that you don't care if USPS decides to change EDDM program, the negative is it's time consuming and you can't access all properties...

[Vikuna]

It's funny, but when we discussed door hangers last year, I saw a local (Seattle area) door hanger with few ads on it... It was a good idea, but is it really feasible? What are the costs of distributing 10,000 door hangers?

I guess, if you hire your own crew it could be comparable to EDDM. The positive is that you don't care if USPS decides to change EDDM program, the negative is it's time consuming and you can't access all properties...

EDDM is necessary in rural areas, hand-delivery would be too costly (and un-accessible). For a city, especially with lots of apartments, it would be great. So instead of thinking "high income/homeowners" you now have another target market. As far as who to hire to do the distribution...

Eva

[mark93311]

Interesting concept but in many areas of my community it wouldn't work very well. We have lots of gated communities which you would not be able to get into. Also, in rural communities, you'd never be able to do 2 homes per minute as MN suggests. But it could work in most city neighborhoods.

My biggest question is, how do you prove to an advertiser that his ad got personally delivered to that many homes? There are horror stories about young people being hired to leave doorhangers in neighborhoods and they deliver a few and then throw the bulk of them in a dumpster or trash bin. It happened to a pizza guy here in town. Now he only does direct mail, no more "hand deliveries".

Sorry, wrote this while Vikuna was posting. Same thought.

[Vikuna]

Here is a link to the other thread that MN started back in 2012; http://bobrossoffline.com/forum/showthread.php?1456-DOOR-HANGERS-are-Bigger-than-I-thought-!&highlight=door-hangers in case you need to re-read it,

Eva

[rugman]

Def wouldn't work where I live - lots of houses on 2-5 acres! Would take 1/2 a day to deliver 50!

[seattlethomas]

Interesting concept but in many areas of my community it wouldn't work very well. We have lots of gated communities which you would not be able to get into. Also, in rural communities, you'd never be able to do 2 homes per minute as MN suggests. But it could work in most city neighborhoods.
I agree. But even in cities, it will be difficult to do two homes per minute. It may work in one neighborhood, but won't few blocks away.



My biggest question is, how do you prove to an advertiser that his ad got personally delivered to that many homes? There are horror stories about young people being hired to leave doorhangers in neighborhoods and they deliver a few and then throw the bulk of them in a dumpster or trash bin. It happened to a pizza guy here in town. Now he only does direct mail, no more "hand deliveries".


The advertisers only care about results. If they get responses and positive ROI, they won't complain.

[seattlethomas]

Just got a 4.25x11 door hanger!!! Talking about timing... lol

"Lawn Renovation" company. I saw the guy's shadow through my front windows, but he was gone by the time I got out. Darn, I wanted to ask him how he gets paid. This guy could easily deliver to three homes in a minute!

[mark93311]

I have a client that is a home improvement contractor that uses doorhangers with great success. Simply does 20 - 50 homes around each job and that's it. He had 1000 printed and is using them up around his current jobs. It works really well. He usually picks up more work from the neighbors. He's got some info on the doorhanger that says, check out what we're doing at your neighbor's home, visit our website blahblahblah.com to see before, during and after photos of the work done at your neighbor's home. Naturally people go snooping. Sometimes they like what they see.

I'm sure doorhangers work great for any type of contractor including lawn guys. I had a carpet cleaner who I talked to about getting on a 9 x 12 actually prefer to have me do some doorhangers so he can hit the homes around his current jobs. He figures it's easier to hit 20 - 30 homes around each job whether it be 1, 3 or 5 jobs per day and get what he can that way rather than hit 5,000 or 10,000 homes in a 9 x 12. He actually is busy enough and only wants work to come trickling in. He's afraid a 9 x 12 would bring in lots of business. I didn't want to disagree with him about his perception of the potential success of a 5K or 10K 9 x 12 mailing would bring in. He feels he has better control this way. Who am I to argue with him? I'll take the doorhanger print job, who knows, it could lead to more printing jobs for him? Better than walking away with nothing.

[Altad solutions]

When I ran a pizza shop I had a crew for doorhanging it consisted of an adult and I guess you could call it a rotation of teens (teens usually lasted 2-6 months). The Guy I paid 8$/hr cash plus 10$ a day for gas, the teens 7$/hr cash. Usually 3-4 days a week Mon-Thu 2-3 hours a day. I didn't like to market the weekend because I felt it reduced my ticket average from regulars due to the coupons (Coupons were different "Today Only" deals or BOGO Mon-Thu). In those couple hours alone I would go through about 7-10k hangers a week depending on the area. If I had made it 6-8 hours a day I'm sure we could of plastered the area with 20k+ but I had a "budget"...

Point is this is definitely feasible.. Depending on the area of course! Apartments are tricky and we ran into tons of problems - No access, police being called on us, & maintenance and even tenants taking them down! I once had a tenant bring me back a bagful he took down and told me he "lives in a locked luxury complex & pays a premium for rent, He & his neighbors wouldn't want these hanging around letting crooks know no-one is home"....

HOA's can be an issue and so can be the neighborhoods marked "no soliciting". Areas with rowhomes or townhomes are great!

Not the same but I also bought bags from uline and stuffed them with a menu, coupons, crushed red pepper & parm cheese packets & dropped them by the mailbox or on driveway for the gated/far apart homes.

[Mister Natural]

They use GPS tracking. The delivery people carry them and you can see their every drop online and, hopefully not around a dumpster.

Yes different types of communities would present some obstacles. How does a mail man get into a gated community?
Obviously they are gated to keep solicitors out so,,,, those will have to be reserved for postcards via EDDM.

Farm country with 2 acre front yards is out.

I live in suburbia. Front doors 100ish feet apart. If you follow the example set by mail carriers you can zip through the yards from door to door in a minute. To make this work you will have to target "distribution friendly" area's and might have to travel to find them. For instance Eva lives in a forest out there with Yogi Bear. So she would have to drive a few miles away from her house to make this pay for her.

Consider "blending" your campaign with a mixture of door hangers and post cards for a thorough saturation.

[seattlethomas]

Consider "blending" your campaign with a mixture of door hangers and post cards for a thorough saturation.

That's what I used to do with my construction business in 90's. We had a guy deliver leaflets and door hangers around our jobs and if an area was too difficult, we would send postcards. Meaning, some of the campaign was hand delivered and the other part was mailed.

[Vikuna]

Would a doorhanger 6.25x27 in 10pt, aqueous coating be ok? After all, they do not have to go through the mail. If so, Printplace is only $2016.50 plus shipping, printed full color, both sides...

Eva

[seattlethomas]

Would a doorhanger 6.25x27 in 10pt, aqueous coating be ok? After all, they do not have to go through the mail. If so, Printplace is only $2016.50 plus shipping, printed full color, both sides...

Eva

By the end of the day, we might be going for 2'x8' vinyl banners duct taped across their doors! 100% readership and local news exposure guaranteed!!! LOL


Just kidding...

[Vikuna]

By the end of the day, we might be going for 2'x8' vinyl banners duct taped across their doors! 100% readership and local news exposure guaranteed!!! LOL


Just kidding...

Yeah Thomas, that was really funny, lol,

Eva

[Mister Natural]

When I ran a pizza shop I had a crew for doorhanging it consisted of an adult and I guess you could call it a rotation of teens (teens usually lasted 2-6 months). The Guy I paid 8$/hr cash plus 10$ a day for gas, the teens 7$/hr cash. Usually 3-4 days a week Mon-Thu 2-3 hours a day. I didn't like to market the weekend because I felt it reduced my ticket average from regulars due to the coupons (Coupons were different "Today Only" deals or BOGO Mon-Thu). In those couple hours alone I would go through about 7-10k hangers a week depending on the area. If I had made it 6-8 hours a day I'm sure we could of plastered the area with 20k+ but I had a "budget"...

Point is this is definitely feasible.. Depending on the area of course! Apartments are tricky and we ran into tons of problems - No access, police being called on us, & maintenance and even tenants taking them down! I once had a tenant bring me back a bagful he took down and told me he "lives in a locked luxury complex & pays a premium for rent, He & his neighbors wouldn't want these hanging around letting crooks know no-one is home"....

HOA's can be an issue and so can be the neighborhoods marked "no soliciting". Areas with rowhomes or townhomes are great!

Not the same but I also bought bags from uline and stuffed them with a menu, coupons, crushed red pepper & parm cheese packets & dropped them by the mailbox or on driveway for the gated/far apart homes.

Thanks Altad great info ,,,

How was the response from the hangers ? Do you now prefer post cards over hangers, vice versa or,,, are they about the same ???

And I take it the houses were close together ?

For a new start up business advertising with you, by hanging some doorhangers you could really give them some extra "oomph" and help them launch their new business.

Seems to me, by placing the hanger "on the doorknob" and out of the mailbox, REALLY forces people to look at the thing while their thinking,,,, what the hell is this ?

[Altad solutions]

Thanks Altad great info ,,,
How was the response from the hangers ?
It was pretty good, sales were rather consistently up & early week BOGO was a hit... I didn't ever really track an actual ROI but I knew it was bringing in business, It was sales & positive cash flow.

Do you now prefer post cards over hangers, vice versa or,,, are they about the same ???
I wouldn't say prefer but I do tend to lean favorably towards postcards, They both have their pro's & con's, Really depends on the area as everyone already knows. Every area really should be fine tuned...In the place where I was they were both needed, where Eva lives postcards will probably be best, also delivering to P.O. boxes in Eva's area will probably be a good idea if not requirement since many households have them...

And I take it the houses were close together ?
Yes, right next to each other in many instances. Although close is not always easy, a few neighborhoods the houses were right next to each other but had a 2-3 foot fence and 5-8 steps each to reach the door so you had to walk around the fences and up-down steps...

For a new start up business advertising with you, by hanging some doorhangers you could really give them some extra "oomph" and help them launch their new business.
Funny thing is this is how I found out about WSO's, And this system. I made a menu to send in the mail with a couple neighboring businesses on the back and was researching information about EDDM.

Seems to me, by placing the hanger "on the doorknob" and out of the mailbox, REALLY forces people to look at the thing while their thinking,,,, what the hell is this ?
I would say they both work just as well, they both force people to check them out and think "what the hell is this ?" it's all on the person's reaction just as many people will see a doorhanger and react with a trashcan as people with postcards.

I'm sure fans of either can find reasons and points to argue for an eternity, I think the differences are in price not effectiveness, IF possible to distribute, doorhangers will be cheaper, but pocketing the premium gives up almost guaranteed delivery, And don't forget about the weather! But, that is another post...

[cbuckley00]

If you have 100 houses but 2.2 people are there plus also the post office goes to the mail box which also isn't near the house. I'm not trying to knock the idea because I think really is great. Maybe for his area this is totally ideal.