So I've Been Making Phone Calls

[YoungRichDude]

Hello everyone good afternoon. So I have been making phone calls; strangely some of the businesses i contact said that someone did a 9 x 12 for them before, sent 10,000 of the giant postcards, and they received a very low response.

With a great offer and seeing as the 9 x 12 stands out I don't understand why their response have been so low.
I don't want to get blacklisted in my city lol (business owners talk)

I understand Zenyatta has did over 20 cards and localbiz has done a large amount..
What are you doing to make sure that they have great response?
Why are they getting low response to a 10K piece mailing?

Your opinionos are very much appreciated.

[Zenyatta]

Hello everyone good afternoon. So I have been making phone calls; strangely some of the businesses i contact said that someone did a 9 x 12 for them before, sent 10,000 of the giant postcards, and they received a very low response.

With a great offer and seeing as the 9 x 12 stands out I don't understand why their response have been so low.
I don't want to get blacklisted in my city lol (business owners talk)

I understand Zenyatta has did over 20 cards and localbiz has done a large amount..
What are you doing to make sure that they have great response?
Why are they getting low response to a 10K piece mailing?

Your opinionos are very much appreciated.

Hey YRD,

If you target the right people, with the right message (Free/Half Off), with the right medium (a true 9x12), at the right time - then you will be successful.

When you are talking with these business owners ask to see their 9x12 they did and I bet you will find 2 things. The majority said they did a 9x12 but only a few will have actually done one. They either did another type of mailer or say they did a 9x12 to weed out the weak sisters. The few owners that did a true 9x12 probably had a weak offer or didn't keep up the repetition to make it successful.

Where are you prospecting?

Zen

[YoungRichDude]

Im prospecting in Georgia; The area i am doing, most of the people don't advertise online. I just use Yelp. Right now I am cold calling. I feel like I would get a better response cold walk ins.

[Mister Natural]

So I have been making phone calls; strangely some of the businesses i contact said that someone did a 9 x 12 for them before, sent 10,000 of the giant postcards, and they received a very low response.

#1. you tried to SELL on the phone. Big no-no. Yet at least you now know why you never sell over the phone. The phone is to arrange meetings only. Don't reveal exactly what you have or your 9x12 methods.

#2. The phone is an easy out for them. In other words, while on the phone they can and WILL say anything to get rid of a salesman who is disrupting their daily work routine. You could have offered them a big bag of money and guess what? They already have one ! And the one they have is bigger and better than yours. They'll say anything to get away from the phone call.

A 9x12 flyer with black printing on "pink" printer paper is going to fail big time especially offering something lame like 10% OFF or,,, a free beverage when you purchase a dinner for two. Totally different and inferior presentation.

[YoungRichDude]

#1. you tried to SELL on the phone. Big no-no. Yet at least you now know why you never sell over the phone. The phone is to arrange meetings only. Don't reveal exactly what you have or your 9x12 methods.

#2. The phone is an easy out for them. In other words, while on the phone they can and WILL say anything to get rid of a salesman who is disrupting their daily work routine. You could have offered them a big bag of money and guess what? They already have one ! And the one they have is bigger and better than yours. They'll say anything to get away from the phone call.

A 9x12 flyer with black printing on "pink" printer paper is going to fail big time especially offering something lame like 10% OFF or,,, a free beverage when you purchase a dinner for two. Totally different and inferior presentation.

Thank you, those tips are Gold! I will see how it goes with using the phone to set appointments. Thank you all for the advice !

[photoads]

I' struggling to secure sales despite hitting up those businesses in my Immediate area over 15,000 homes. I have one nutrition store wanting one large ad. I did not get to see all the business owners but most liked the idea but were disillusioned with advertising. I will go back around as there's plenty of money in the area why are the stores not wanting to cough up....

[Mister Natural]

to prove a point to those small business owners you should consider whipping up a info page to hand them and give them something to think about.

List a number of easy recognizable brand name mega company's that use direct mail every month. You can find lists of them in google.

Pizza Hut
Kohl's
Bed Bath & Beyond
Target
McDonalds
Pappa John's
Macy's
JC Penny
American Express
Discover Card
DirecTV
Dish Network
AT&T

and so on,,,,

People and the bizz owners see this stuff in their mailboxes in one form or another they just aren't connecting the dots.
Demonstrating / proving ,, those company's spend millions on direct mail because,,,,,,, it does work.

Create a nice little page short and sweet, You just want to trigger the light bulb in their head's so,,, no information overload.

A possible headline might be THESE MAJOR CORPORATIONS INVEST MILLIONS ON DIRECT MAIL EVERY YEAR

list the companies and close the page with something like,,,

BECAUSE... IT WORKS WHEN DONE CORRECTLY.

[Mister Natural]

When a bizz owner says something along the line of "direct mail doesn't work"... leave them something like this to think about.
With the reassurance that, just as there is a difference between a Ford Pinto and a Porsche Cayenne,, there are drastic differences between direct mail providers.


http://i1096.photobucket.com/albums/g334/xxxbuster123/fly6_zps87fa9d80.jpg

If they fail to see the logic of marketing themselves with a higher quality direct mail provider... it's time to move on.
As comedian Ron White says "you can't fix stupid".

[Mitch]

Now this is a sweet way of saying it without actually saying it!!!



When a bizz owner says something along the line of "direct mail doesn't work"... leave them something like this to think about.
With the reassurance that, just as their is a difference between a Ford Pinto and a Porsche Cayenne,, there are drastic differences between direct mail providers.


http://i1096.photobucket.com/albums/g334/xxxbuster123/fly6_zps87fa9d80.jpg

If they fail to see the logic of marketing themselves with a higher quality direct mail provider... it's time to move on.
As comedian Ron White says "you can't fix stupid".

[Mister Natural]

Here's a cleaner version without the background blocks and minus the phone number for you to add your own number.


http://i1096.photobucket.com/albums/g334/xxxbuster123/fly8_zpsea1fe86c.jpg




Regarding the "FREE campaign" offer,, there are several ways that can be done.

#1. Ask them to furnish some number of hot leads / interested bizz owner's for your card. 3 to 4 face to face meetings with new prospects which will soon convert into cash paying customers is worth giving away one free run to the source of the leads.

#2. Require them to purchase 3 to 5 runs upfront and get one run FREE. Sure money and less driving for you.

[YoungRichDude]

Thanks for the AD-vice (Pun intended) :D
I have a meeting with a restaurant owner.
I have been studying Oren Klaff, that business owner is about to get framed like no other.

[Zenyatta]

Thanks for the AD-vice (Pun intended) :D
I have a meeting with a restaurant owner.
I have been studying Oren Klaff, that business owner is about to get framed like no other.

Hey YRD,

Good Luck connecting with the restaurant owner's Croc-Brain!

Z