Sanchez14
08-06-2012, 12:38 PM
Hey everyone,
So I sent out my first 9 x 12 last month that was based around home care. I contacted all of the businesses who advertised with me on it and none of them after two weeks had said they got a single response. I am in total shock as I sent it out to 10,000 middle-upper class homes in a great part of town. Some of them said they were expecting this and that they were thinking it would take a couple of months to see whether or not this card was successful. Does anyone have any suggestions of email drafts that they would be willing to send as examples of what to say? I feel really bad for them and even though I did not guarantee any ROI, I feel responsible for it. Also I am half way through my second card and when I am asked about the response rate from this past card I have to skirt around the issue. But on the other hand my next card is based on personal care and I think people are much more inclined to jump on the discount of a massage session then calling a plumber or AC guy.
Last but not least what are some of the best times of year to send out flyers? I was thinking waiting at least a week or two after any holiday as the floods of other coupons are sent out heavily around that time. What does everyone think? For my next card I was thinking waiting until Mid September instead of the beginning of the month so all of the back to school promos have died down.
So I sent out my first 9 x 12 last month that was based around home care. I contacted all of the businesses who advertised with me on it and none of them after two weeks had said they got a single response. I am in total shock as I sent it out to 10,000 middle-upper class homes in a great part of town. Some of them said they were expecting this and that they were thinking it would take a couple of months to see whether or not this card was successful. Does anyone have any suggestions of email drafts that they would be willing to send as examples of what to say? I feel really bad for them and even though I did not guarantee any ROI, I feel responsible for it. Also I am half way through my second card and when I am asked about the response rate from this past card I have to skirt around the issue. But on the other hand my next card is based on personal care and I think people are much more inclined to jump on the discount of a massage session then calling a plumber or AC guy.
Last but not least what are some of the best times of year to send out flyers? I was thinking waiting at least a week or two after any holiday as the floods of other coupons are sent out heavily around that time. What does everyone think? For my next card I was thinking waiting until Mid September instead of the beginning of the month so all of the back to school promos have died down.